Legrand Teams Up With Amaal Mallik To Reintroduce The Lyncus Range In Engaging "Kamaal ka Switch" Campaign

Legrand, a global leader in electrical and digital building infrastructure, has teamed up with renowned musician Amaal Mallik to reintroduce its innovative Lyncus Range in an exciting new campaign titled "Kamaal ka Switch." This collaboration is highlighted by a vibrant music video that showcases the standout features of the Lyncus Range, specifically designed to engage a millennial audience.

A Fresh Approach to Marketing

Initially launched in 2019, the Lyncus Range has been refreshed to align with the evolving preferences of today’s consumers. The "Kamaal ka Switch" campaign embodies this new direction, blending cutting-edge technology with modern aesthetics to meet the demands of a younger, tech-savvy audience.

Distinct Features of the Lyncus Range

The Lyncus Range stands out in the market with its touch switches, pillow-finish plates, and sleek design. The touch dimmers and switches offer smooth functionality, while the unique pillow finish adds a touch of elegance. Additionally, the ergonomic nose pinch design enhances the user experience, setting the Lyncus Range apart from its competitors.

The "Kamaal Ka Switch" Music Video

In the "Kamaal ka Switch" music video, Amaal Mallik receives a package containing the Lyncus switches, which inspires him to create a catchy tune. The video creatively showcases the product’s smooth operation and innovative features, bringing the Lyncus Range to life in a way that resonates with viewers.

Measuring Campaign Success

The campaign's success is being measured through social media impressions, where it has already gained significant traction. The music video has garnered over 10 million views, with the "Kamaal Ka Switch" song achieving over 100,000 organic views on Instagram. This collaboration demonstrates the powerful impact of combining music and social media in brand engagement, highlighting Legrand India’s innovative marketing strategies.

Future Plans and Expansion

Legrand plans to amplify the "Kamaal Ka Switch" campaign with a multi-city on-ground activation across India. The brand will engage with local retailers and the electrician community to promote the Lyncus Range further, creating a buzz in the market. Legrand’s commitment to innovation is evident in this reintroduction, setting the stage for more groundbreaking products in the near future.

Leadership Perspective

Sameer Saxena, Marketing Director of Group Legrand India, expressed his excitement about the collaboration with Amaal Mallik, describing it as a significant step in redefining customer engagement. He emphasized that the Lyncus Range, with its advanced features, reflects Legrand’s dedication to innovation and style. The campaign, "Kamaal ka Switch," is a testament to Legrand’s commitment to providing modern and aesthetically pleasing electrical solutions that cater to the evolving needs of their customers. Legrand’s multi-channel marketing strategy, including digital platforms, out-of-home advertising, and experiential activations, is designed to make a lasting impression and solidify the brand’s leadership in the home automation and electrical fittings industry.

Global Presence and Innovation

Legrand, headquartered in Limoges, France, is a global specialist in electrical and digital infrastructure, with a turnover of over €8.33 billion in 2022. The company operates in 90 countries, selling products in over 180 nations, and holds leadership positions in key markets, including India. Legrand India offers a wide range of products across various categories, including energy distribution, wiring devices, home automation, and more. With a robust presence across India, Legrand is rapidly emerging as a leader in its core business areas, driven by its commitment to innovation and customer-centric solutions.