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The Business Of Bhajans: How Labels And Platforms Monetize Spirituality
From the reverent chants of Lord Shiva in Varanasi to gospel hymns in Kerala and Sufi kalams in Punjab, the....
May 09, 2025
What Happens After The Viral Moment? The Real Cost Of...
An indie singer-songwriter gets millions of streams from a heart-wrenching reel. A regional rapper becomes a household name after a....
May 07, 2025
Music Tourism Is Booming, But Is It Justifying Local Investment?
Festivals like Ziro, Echoes of Earth, or Mahindra Blues have become not just annual highlights but economic stimulants for their....
May 05, 2025
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How Music Merch Became A Cultural Powerhouse And India’s Next...
Today, one of the growing revenue streams for artists and music companies globally is sales of music culture linked consumer....
May 02, 2025
Major Labels Vs. Indies: Who’s Really Winning In India?
We at Warner support that duality—because we know today’s artist is not just a voice; they’re a brand, a CEO,....
May 01, 2025
The Business Of Bhajans: How Labels And Platforms Monetize Spirituality
From the reverent chants of Lord Shiva in Varanasi to gospel hymns in Kerala and Sufi kalams in Punjab, the....
May 09, 2025
What Happens After The Viral Moment? The Real Cost Of...
An indie singer-songwriter gets millions of streams from a heart-wrenching reel. A regional rapper becomes a household name after a....
May 07, 2025
Music Tourism Is Booming, But Is It Justifying Local Investment?
Festivals like Ziro, Echoes of Earth, or Mahindra Blues have become not just annual highlights but economic stimulants for their....
May 05, 2025
How Music Merch Became A Cultural Powerhouse And India’s Next...
Today, one of the growing revenue streams for artists and music companies globally is sales of music culture linked consumer....
May 02, 2025
Major Labels Vs. Indies: Who’s Really Winning In India?
We at Warner support that duality—because we know today’s artist is not just a voice; they’re a brand, a CEO,....
May 01, 2025
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Why Musicians Are Turning To Podcasts For Marketing And Deeper...
In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.
April 25, 2025
How Indian Artists Can Manage Music Rights And Royalties In...
For Indian artists, protecting these rights begins with registering your music. One of the most essential steps is registering with....
April 21, 2025
Why The Smartest Brands Are Thinking In Sound, Not Slogans
At Universal Music Group for Brands, we're not just watching this unfold; we're building these purpose led platforms with brands.
April 14, 2025
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Can AI Empower Indie Artists Without Replacing Creativity?
Today, the commercial affordability of high-quality recording gear combined with the power of AI-driven tools has significantly changed the narrative....
April 03, 2025
The Power Of Influencer Marketing In The Music Business
From viral TikTok challenges to exclusive Instagram collaborations, influencers now play a crucial role in shaping music trends, driving streams,....
March 27, 2025