Meta Offers Royality-Free Music Library to Instagram Reels Advertisers-MBW

After seeing 30% more engagement with Reels on both Instagram and facebookin the second quarter, parent company Meta is now offering royalty-free music for advertisers to use in Reel ads.Meta announced the update in a release on Tuesday (October 4).

Meta will launch a pilot run of post-loop ads on Facebook that are skippable after 4-10 seconds and standalone video ads that play after a reel has ended. The original reel will resume and loop again when the ad finishes playing.

Additionally, Meta will be trialling image carousel ads for Reels that are horizontally-scrollable and includes anywhere from 2 to 10 image ads shown at the bottom of Facebook Reels content.

For Instagram Reels, Meta Ads Manager will let users manually apply music by selecting up to five songs. The Ads Manager will use a song from one of the chosen tracks at delivery of the ad. Advertisers can preview five songs from the recommendation algorithm when creating an ad, although it is unable to predict which song is applied to the ad at the time of delivery.

The addition of royalty-free music to ads on Reels, however, is not applicable to existing posts, dynamic creative optimizations, placement asset customizations or posts using Meta Creative Hub. The feature is only available on Carousel Ads on Instagram Reels at the moment.

The feature is just among a few other new tools that Meta has rolled out on Tuesday for businesses that use its platforms.