Zee Entertainment-Libas Copyright Dispute Heads To Mediation Over Instagram Music Use

A copyright infringement dispute between media conglomerate Zee Entertainment Enterprises and fashion retailer Libas has been referred to mediation by the Delhi High Court, following allegations of unauthorised use of copyrighted music in the brand’s social media marketing campaigns.

According to media reports, Zee Entertainment, through its music label Zee Music Company, has initiated legal proceedings against Zivore Apparel Pvt. Ltd., the parent company of Libas, seeking a permanent injunction, damages, and disclosure of profits. The company alleges that Libas used several songs from its catalogue in promotional Instagram reels without securing the requisite commercial licences.

The disputed content reportedly featured tracks such as Jugraafiya, Lehra Do, Piyu Bole and Uyi Amma in marketing posts promoting the apparel brand and its retail offerings. Zee contended that while the songs may be available within Instagram’s music library, their use in commercial advertising requires separate authorisation from the copyright holder.

During the hearing, the Delhi High Court noted that Libas had already removed three of the four reels identified in the suit. The remaining reel was also taken down from the brand’s Instagram profile, although it may still be accessible through a direct URL. The company further assured the court that it would refrain from using Zee Music Company’s repertoire on Instagram until the matter is resolved.

Justice Tushar Rao Gedela encouraged both parties to explore an amicable resolution and referred the matter to mediation. The court indicated that discussions could potentially lead to a commercial arrangement, while legal proceedings will continue in parallel. The case is expected to be reviewed again after the mediation process concludes.

The dispute underscores the growing scrutiny around music licensing and copyright compliance in digital marketing. Zee has maintained that its agreement with Instagram’s parent company, Meta, permits personal and non-commercial use of its music catalogue on the platform, but does not automatically extend commercial usage rights to brands and businesses.

In its preliminary observations, the court appeared to recognise this distinction, noting that access to music through a social media platform does not negate the need for separate commercial licences when copyrighted content is used to promote products or services. The court also referred to Instagram’s policies, which place the responsibility for lawful music usage on the content creator or publisher.

The outcome of the case is likely to be closely watched by brands, marketers and content creators as questions surrounding music licensing in the era of social commerce continue to gain prominence.