Warner Music India Partners With Rthyms.Life To Elevate Indian Artists On The Global Stage

Warner Music India has entered a strategic partnership with Rthyms.Life, a rapidly growing creator-first music ecosystem, in a move aimed at accelerating the global reach of India’s emerging musical talent.

The collaboration strengthens Rthyms.Life’s position as a transparent, full-stack platform that allows artists to retain complete control of their careers , from studio sessions and collaborations to bookings and long-term management. The company, headquartered in India and Dubai, has quickly become a hub for artists championing India’s evolving sound.

The platform’s roster features a powerhouse collective shaping the country’s new global musical identity, including Guru Randhawa, Savi Kahlon, Sardar Khehra, Aastha Gill, Zehr Vibe, Guri, Youngveer, Aaryan Bidada, Bob.B Randhawa, and Siroyi.

As part of the partnership, Warner Music India will offer global distribution support, tapping into its extensive international network to help push Rthyms.Life artists onto both domestic and worldwide charts.

“We’re excited to partner with Rthyms.Life to support its unique creator-first ecosystem. This aligns with Warner Music India’s ethos of building a 360-degree environment for artists,” said Jay Mehta, Managing Director, Warner Music India & SAARC. “This collaboration will help the Rthyms team and their artists reach their full global potential.”

Gurjot Singh, Co-Founder of Rthyms.Life, said the alliance reinforces the platform’s mission of empowering creators. “Rthyms.Life is where artists own their journey. Together with Warner Music India, we’re turning authenticity into global anthems, giving every creator charts, fans, and respect worldwide.”

Co-founder Akshit Lahoria added, “Rthyms.Life was built on a simple belief , that artists deserve a platform where creativity isn’t restricted, but amplified. This partnership marks a new chapter in that mission, helping creators carry their stories and sounds across the world.”

With a shared vision to redefine how music is created, marketed, and experienced, the two companies aim to foster a new generation of independent, culturally rooted, and globally resonant artists.