Tips Music And Sterling Reserve Redefine Bollywood Classics With 'Tips Take 2'

Tips Music Limited and Sterling Reserve Music Project are set to take the music industry by storm with their musical revival project, Tips Take 2. This innovative collaboration promises to breathe new life into Bollywood's most beloved classics, offering music lovers a fresh and electrifying musical experience.

Hari Nair, CEO of Tips Music Ltd., said, "We are delighted to partner with Sterling Reserve to launch our first music IP "Tips Take 2", which reimagines iconic 90s hits and creates a new take on our catalogue. The recently launched Brand & Partnerships division has ideated and worked on this exclusive IP. They also work with brands for bespoke content, in-film placements, music video brand integrations, and licensing our musical hits for their advertisement campaigns. We look forward to collaborating with brands, to redefine audience engagement through innovative, tailored entertainment solutions across both music and films. Tips Take 2 is just the beginning of our journey into branded IPs, with many more exciting projects on the horizon."

The project launched with the first song, "Sambhala Hai Maine," on 9th December. At the heart of this musical reinvention is Dev Negi the powerhouse voice behind the chart-topping hit “Heart Throb” from Rocky Aur Rani Kii Prem Kahaani, takes center stage. Joining him, on screen, are the stunning Heli Daruwala and the charismatic Parth Samthaan, who bring some serious heat with their electrifying chemistry. Together, they put a bold, modern spin on the 90s classic “Sambhala Hai Maine” – originally sung by Kumar Sanu.

Bikram Basu, Chief Innovation and Strategy Officer, Allied Blenders and Distillers, shared, “Launched as a digital first property with a mix of emerging and established artists, and now in its sixth year, the Sterling Reserve Music Project is collaborating with Tips Music to reimagine timeless Bollywood hits from the ‘90’s in a new way. The Sterling Reserve Music Project ‘Take 2’ with Tips will have people cheering for sure” 

The project stands as a testament to the evolving landscape of Indian music, offering three carefully selected song recreations that promise to captivate audiences. Tips Music and Sterling Reserve Music Project continue to push creative boundaries, providing a platform that celebrates established artists while simultaneously nurturing emerging musical talents.

The first track, "Sambhala Hai Maine," will be available across all major music platforms, promising to transport listeners to a new dimension of musical nostalgia.