Saregama Signs YouTube Star Amit Bhadana In Landmark Multi-Platform Deal
The deal paves the way for Bhadana to make his theatrical debut under the Saregama banner, not just as an actor, but also as the film’s director and writer.
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In a landmark development for India’s digital entertainment landscape, YouTube sensation Amit Bhadana has signed an exclusive multi-vertical partnership with Saregama, marking a major crossover from the creator economy to mainstream cinema and music.
The deal paves the way for Bhadana to make his theatrical debut under the Saregama banner, not just as an actor, but also as the film’s director and writer. With this, he becomes the first Indian YouTuber to helm a feature film across all three roles, cementing his place as a pioneering figure in the creator space.
The collaboration extends beyond cinema. A high-energy music video is already in production, blending Bhadana’s trademark storytelling with Saregama’s rich musical heritage. Additionally, Saregama will now exclusively represent Bhadana for all live performances and branded content deals, opening doors for large-scale, cross-platform experiences across the country.
Bhadana, who shot to fame in 2017 for his relatable, rooted content in Hindi, currently commands over 24 million subscribers on YouTube and has racked up more than 2.5 billion views. Known for his family-friendly humor and emotionally resonant narratives, he has become one of India’s most beloved creators. His body of work includes award-winning content like Sipahi, the SSC web series, Parichay, and viral hits such as Behan Bhai Ki School Life.
“This is not just a personal milestone but a moment for every creator out there who started with a phone and a dream,” said Amit Bhadana. “To have a legacy brand like Saregama believe in my storytelling across films, music, and live,this is the beginning of an exciting new chapter.”
Vikram Mehra, Managing Director of Saregama, added, “At Saregama, we’ve always seen ourselves as custodians of India’s entertainment legacy, while constantly evolving with the times. Partnering with creators like Amit, who are culturally rooted and connect effortlessly with today’s audiences, is a natural extension of that promise. Together, we aim to build stories and experiences that are familiar, fresh, and truly reflective of India’s evolving storytelling spirit.”
This partnership not only marks a new chapter in Bhadana’s career but also symbolizes a broader shift in the entertainment industry,where digital creators are increasingly finding space within traditional media ecosystems, redefining what stardom looks like in India today.