YouTube has updated its official blog to announce its feat of surpassing 80 million YouTube Music and Premium subscribers globally as of September 2022. Last year, the Google-owned video streaming platform announced reaching the 50 million mark and within a year YouTube has gained 30 million more subscribers.
"YouTube's twin engine of revenue -- subscriptions and ads -- is the real deal," said Lyor Cohen, global head of Music, at YouTube.
According to Cohen, there were many reasons behind this increase in subscribers.
The company has levelled up 'YouTube Premium' with features like afterparties, which give users unique access to Livestream content and access discounts on the newest Google hardware and services.'Premium' allows fans to immerse themselves in what they love and helps them explore it in depth.
The Music app has over 100 million official songs, "plus an expansive catalogue of live performances, remixes, and diamond in the rough deep-cuts".It makes it easier for users to enjoy every music format: long-form music videos, short-form videos, livestreams, podcasts and more, Cohen said.
The company offers a platform to users where they can find music, listen to it, and interact with it.Recently, the video streaming platform announced a new feature called "Go Live Together" that would allow eligible creators to invite a guest to live stream with them.
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