UMGB And Coca-Cola Extend Partnership, Unveil New Tracks From Karol G And Doechii For Sprite Limelight

UMGB is thrilled to announce the continuation of its multi-year partnership with The Coca-Cola Company, expanding across the Coke Studio and Sprite Limelight platforms. This collaboration brings fresh and exciting content to music lovers worldwide, including brand new tracks from the acclaimed artists Karol G and Doechii.

The partnership, known for merging exceptional musical talent with the powerful storytelling of Coca-Cola's brands, continues to deliver innovative and engaging experiences for audiences. This year, UMGB and Coca-Cola are taking their collaboration to new heights with the release of vibrant tracks that capture the essence of both Coke Studio and Sprite Limelight.Sprite Limelight is creating a unique connection between artists and their audiences by sharing relatable stories about what drives and challenges them, exploring how they remain "cool" in the face of their personal "heat." This initiative focuses on original music that highlights these narratives, offering a glimpse into the lives of the artists.

Karol G, a global sensation known for her dynamic style and powerful performances, and Doechii, a rising star celebrated for her unique sound and lyrical prowess, have both released new tracks that are now available on streaming services globally. These songs not only highlight their extraordinary talent but also embody the creative spirit and cultural resonance that Coke Studio and Sprite Limelight are known for.

In addition to the audio releases, fans can immerse themselves in the visual storytelling of these tracks through the music videos, which are available to watch via the links provided below. These videos bring the songs to life, offering a rich, multidimensional experience that enhances the connection between the artists and their audience.

UMGB and The Coca-Cola Company are excited to share that there is much more to come from this partnership. With a commitment to delivering cutting-edge music and compelling stories, both Coke Studio and Sprite Limelight will continue to be platforms where creativity thrives and artists shine.

Stay tuned for more incredible tracks, videos, and behind-the-scenes content as UMGB and Coca-Cola bring even more captivating musical experiences to fans around the world.