Spotify has likely started testing NFT galleries on artist pages

Spotify has likely started testing NFT galleries on artist pages

Music streaming giant Spotify has likely started testing non-fungible token (NFT) galleries on artist pages.

According to The Verge, the music streaming platform has rolled out the test for some users on Android in the US and currently includes NFT previews for artists like Steve Aoki and The Wombats.

"Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles," a company spokesperson said in a statement to Music Ally.

"We routinely conduct a number of tests in an effort to improve artist and fan experiences. Some of those tests end up paving the way for a broader experience and others serve only as an important learning."

Spotify did not immediately respond to The Verge's request for comment.

The report mentioned that Spotify will also give users the option to "See More", which directs them to the NFT's page on OpenSea where they can purchase it. But Spotify does not seem to support NFTs that are videos or GIFs.

It only shows a static image of the NFT in the app, not the full video.

It also does not include sound, which is kind of strange for a music streaming platform. Users can only listen to the NFT or see if it is a video or GIF by clicking through its page on OpenSea.

According to Music Ally, Spotify will not collect a commission for any NFT sales made through the app and is just testing the integration.

Related News

Spotify appeal fails to stop composers getting improved 15.1% streaming...

Beyond the headline rate rise, however, there is some mixed news for songwriters.

July 04, 2022

Spotify launches ‘RADAR Podcasters’ programme for emerging podcasters in India

Spotify also announced the initial slate of podcasters that will be spotlighted with the RADAR programme.

July 01, 2022

Sony Music Group has announced Music-Scholarship Program 2022-23

According to the announcement, the company's goal is to help lessen the financial burden for up to 50 students from....

June 30, 2022

Marketing music NFTs: ‘Really think about the fans first’

It takes very significant planning and a lot of buy-in from the artist. You can’t just expect to drop an....

June 29, 2022