Spotify Impresses Wall Street By Becoming Samsungs New Go-To Service Provider

Swedish streaming sight set to launch in India soon has announced that it is now the “go-to music service provider” for Samsung devices. The launch has been delayed because of the no-thumbs sign from the majors to use their catalogue in India. India is known to have multiple big streaming players like Saavn which was recently acquired by Jio Music, Gaana.com which recently received an investment from Tencent, Wynk Music under Airtel, Apple Music and many smaller players. Last week, Samsung announced a new smart-speaker competitor to Apple’s Homepod and Amazon’s Echo, called the Galaxy Home. Powered by Bixby, Spotify will now be the default music service on the device. The agreement between Spotify and Samsung means that Spotify becomes part of the setup process for Samsung devices, making it easy for users to discover Spotify via Samsung Smart Switch on their cell phones and tablets. Samsung is the biggest smartphone manufacturer in the world. Samsung shipped 71.5m phones in Q2 2018, claiming a 20.9% market share. Apple, on the other hand, shipped 41.3m smartphones in the period, with a 12.1% market share. DJ Koh (President & CEO, IT & Mobile Communications, Samsung Electronics) said:

With Spotify, Samsung Galaxy users will be able to enjoy seamless music experiences across all our devices. We’re excited about today’s announcement, and it’s just the start of things to come!

Spotify will also soon be integrated with Samsung Smart TV while, in a real coup for Daniel Ek and co, Spotify is the ‘only music service to be fully integrated’ with Samsung Music and Bixby – the Apple rival’s voice-activated equivalent to Siri or Amazon’s Alexa.

Samsung makes devices for every aspect of our lives – everything from smartphones and TVs, to tablets, speakers, and watches. And we have designed Spotify to deliver personalized music to consumers around the world – wherever they are, across millions of devices. This partnership with Samsung reduces the friction for users to get Spotify up and running on multiple Samsung devices once the accounts have been linked. It allows us to create a seamless music listening experience together for the user that would be hard for either of us to build alone. It’s a great fit. Samsung’s new go-to music provider, Spotify is giving hundreds of millions of Samsung listeners better access to our 35 million songs, as well as our innovative Discovery and Personalization features, connecting more artists with more fans. We believe that this significant long-term partnership will provide Samsung users across millions of devices with the best possible music streaming experience, and make discovering new music easier than ever – with even more opportunities to come. Of course, it will also help artists reach new fans. Our goal has always been to make music accessible to everyone by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. - Daniel Ek to Q&A Blog