Diljit Dosanjh Named Global Brand Ambassador For Levi’s

Levi’s has announced Diljit Dosanjh as its newest brand ambassador, marking a significant milestone as the first Punjabi artist to join the brand’s global network of creative talent. Known for his cross-border influence and genre-defying career, Dosanjh’s collaboration with Levi’s reinforces the brand’s long-standing commitment to self-expression through music, fashion, and culture.

The partnership will spotlight Levi’s menswear range, including the latest New Loose and Relaxed fits, which align seamlessly with Dosanjh’s signature style.

Expressing his excitement, Diljit Dosanjh shared, “I’ve always admired Levi’s for blending heritage with modern style. Denim is more than just clothing to me—it’s a statement. Partnering with Levi’s feels like the perfect fit.”

Amisha Jain, Managing Director and SVP, South Asia, Middle East, Africa, and Non-EU at Levi Strauss & Co., emphasized the synergy between Dosanjh and the brand: “Diljit Dosanjh perfectly embodies the progressive spirit of Levi’s. His phenomenal journey aligns with our brand’s ethos of empowering self-expression through music, fashion, and culture. Together, we’re set to create something truly iconic.”

With this collaboration, Levi’s continues to celebrate authenticity and individuality, bringing together global fashion and cultural influence in an exciting new chapter.