Swalay Partners With ACRCloud To Empower Independent Artists In India

Independent artists in India often face challenges such as copyright protection, fair monetization, and visibility in a highly competitive music industry. To tackle these issues, Indian music distribution startup Swalay has partnered with ACRCloud, a global leader in audio recognition and rights management technology.

Swalay helps independent musicians distribute their music across streaming platforms, but distribution alone does not safeguard against unauthorized use or ensure rightful royalties. This is where ACRCloud’s expertise in music fingerprinting, copyright tracking, and broadcasting rights management becomes crucial, offering artists greater control over their work.

Through this collaboration, Indian artists could gain improved access to tracking where their music is played and ensuring fair compensation. However, industry experts emphasize that technology alone isn't a complete solution—artists also need legal awareness and stronger enforcement mechanisms to fully benefit.

While the long-term impact of this partnership remains to be seen, it represents a step toward integrating advanced global music tech solutions into India’s growing independent music ecosystem.