NEXA Music Season 3: Celebrating The Strength Of Indie Music In India

Maruti Suzuki India Ltd (MSIL) has announced the launch of NEXA Music Season 3, a transformative platform dedicated to celebrating India's diverse and dynamic indie music landscape.

Music is integral to the NEXA philosophy, embodying the brand's commitment to creating inspiring experiences. Aligned with the 'Create. Inspire' brand philosophy, NEXA Music caters to the connected, discerning, and evolved urban consumer.

This season, NEXA Music expands into regional music alongside English, providing participating artists a unique opportunity to showcase their talent to a global audience. They will perform alongside superstars such as King, Raja Kumari, and Arjun Kanungo, under the mentorship of A.R. Rahman.

Announcing the launch, Partho Banerjee, Senior Executive Officer of Marketing & Sales at Maruti Suzuki India Ltd, stated, “NEXA Music is about breaking boundaries and creating extraordinary experiences. With Season 3, we are embracing India's rich and diverse musical landscape. Our goal is to discover and nurture artists from every corner of the country, bringing their unique voices to the forefront. Under the guidance of globally renowned musicians like A.R. Rahman, these artists will create original compositions that resonate worldwide. We anticipate an overwhelming response to NEXA Music Season 3 as we continue to offer the NEXA global experience.”

A.R. Rahman expressed his enthusiasm, saying, “India is a treasure trove of diverse musical talent. NEXA Music Season 3, in partnership with Qyuki, is an extraordinary initiative to unearth and celebrate both English and regional music from across the country. The last two seasons have given several artists access to global platforms for displaying their talent. I am delighted to be part of this journey and look forward to discovering exceptional talent that will bring the richness of Indian English and regional music to the world stage.”

NEXA Music was created to promote and cultivate original indie music talent in India. Seasons 1 and 2 saw the emergence of 24 standout musicians mentored by global music icon A.R. Rahman and supported by Clinton Cerejo. The winners of each season released original tracks and music videos, amassing millions of views on YouTube and establishing a strong digital presence on leading audio streaming platforms like Spotify, Amazon Music, and Apple Music.

Building on the success of the past two seasons, NEXA Music Season 3 will embrace the rich tapestry of India’s diverse musical landscape. In addition to English music, it will spotlight artists who sing in regional languages, offering them a once-in-a-lifetime opportunity to create and share their unique musical expressions on a global platform.

Emerging artists from across India can submit their tracks at www.nexamusic.com to participate in NEXA Music Season 3. The jury, comprising A.R. Rahman, NEXA, and Qyuki, will shortlist contestants from all entries received. These contestants will be showcased at the ‘NEXA Music Lab’, which highlights their talent.

NEXA Music Season 3 will continue to be anchored by its two foundational pillars: NEXA Music Lounge and NEXA Music Lab.

• NEXA Music Lounge: The Lounge will feature headline performances from top indie artists and winners of previous seasons, who will contribute their original compositions to elevate the NEXA Music platform. Season 3 will include performances by indie legends Raja Kumari, King, and Arjun Kanungo, alongside curator A.R. Rahman.

• NEXA Music Lab: The NEXA Music Lab is where selected participants will receive guidance from international music publishers and global music icon A.R. Rahman. Emerging artists will have a platform to showcase their original work, allowing for complete creative expression. This ensures their original compositions and music videos reflect their true artistic vision.

NEXA Music Season 3 promises to be a landmark event, celebrating the depth and diversity of India’s musical heritage. By embracing talent from across the country, it will continue to redefine the musical landscape, creating a vibrant and inclusive platform for artists to shine.