Ziro Festival Makes Its Tour Debut In The Heart Of Hyderabad

Signature Packaged Drinking Water, in its enduring partnership with the iconic Ziro Festival, proudly unveils Ziro On Tour—a transformative initiative bringing the essence of India’s Greatest Outdoor Music Festival beyond Arunachal Pradesh. Known for its rich celebration of music, culture, and sustainability, the festival begins its nationwide journey in Hyderabad, with the inaugural event at the historic Taramati Baradari on February 1-2, 2025.

As a brand rooted in sustainability, Signature Packaged Drinking Water aligns seamlessly with Ziro Festival’s ethos, championing independent music, environmental awareness, and community connection. Together, they aim to inspire audiences nationwide to embrace mindful living and celebrate amidst nature.

The Hyderabad debut promises a unique festival experience, featuring a stellar artist lineup including Punjabi folk-rock icon Rabbi Shergill, indie favorite Taba Chake, Manipur’s folk star Mangka, Mizoram’s breakout act HOM, and southern sensations Ram Miriyala, Shaktisree Gopalan, and Chowraasta. Complementing them are virtuoso Guitar Prasanna, flautist JA Jayanth, Jyoti Hegde, and soulful qawwals Rehmat-e-Nusrat, among others.

Beyond music, the festival highlights Northeast and Telangana’s diverse culinary, artistic, and cultural heritage, empowering local chefs, artisans, and entrepreneurs through interactive workshops and storytelling sessions.

Varun Koorichh, VP, Portfolio Head, Marketing, Diageo India, shares, “Ziro Festival embodies the confluence of music, culture, and sustainability—values integral to Signature Packaged Drinking Water. With Ziro On Tour, we’re thrilled to bring this vibrant celebration beyond the Northeast, fostering connections and unforgettable experiences that blend tradition and modernity while championing mindful living and eco-conscious choices.”

Co-founders Bobby Hano and Anup Kutty add, “Ziro On Tour marks a milestone for our music IP from Northeast India. Taking the spirit of Ziro Festival nationwide, starting with Hyderabad, is a dream realized. We are grateful for the support of Telangana Tourism, the Government of Arunachal Pradesh, and the Ziro community in making this vision a reality.”

Ziro On Tour is more than an event—it’s a celebration of music, culture, and sustainability that bridges the local and global, creating meaningful connections for a brighter, harmonious future.