HYBE And Universal Music Group Strike Exclusive Deal To Amplify K-pop's Global Presence

HYBE and Universal Music Group have broadened their partnership, solidifying an exclusive collaboration where the American music giant assumes distribution rights for both physical albums and digital releases from HYBE's esteemed roster of labels. This strategic maneuver positions HYBE's current and upcoming artists to benefit from the expansive promotional reach of the world's largest music company.

This alliance marks a significant milestone for both Universal Music Group and HYBE, the visionary force behind renowned K-pop acts such as BTS, SEVENTEEN, LE SSERAFIM, NewJeans, and many others.

In an announcement made on March 27, HYBE unveiled its dynamic affiliation with Universal Music Group, granting the latter exclusive distribution privileges. As per the newly inked agreement, Universal Music Group will spearhead the global distribution efforts for HYBE's artists, encompassing both physical and digital music formats. Additionally, the partnership extends to the promotion of artist endeavors within North America, amplifying their presence in this crucial market.

Furthermore, this collaboration will extend its footprint to include HYBE's innovative fan engagement platform, Weverse, opening up new avenues for interaction and connectivity between artists and their dedicated fan bases.

Lucian Grainge, Chairman and CEO of Universal Music Group, lauded HYBE's forward-thinking approach, recognizing its ability to harness the universal language of music on a global scale. Grainge expressed enthusiasm about the opportunity to connect with fervent supporters through Weverse, underlining the mutual excitement surrounding this groundbreaking collaboration.Music Group, lauded HYBE's forward-thinking approach, recognizing its ability to harness the universal language of music on a global scale. Grainge expressed enthusiasm about the opportunity to connect with fervent supporters through Weverse, underlining the mutual excitement surro