Radio City Partners With WOKA To Redefine Safe Digital Spaces For Children

Radio City, one of India’s premier radio networks known for its innovative programming and wide reach, is proud to announce a strategic partnership with WOKA, a pioneering app tailored for children aged 2-12. This collaboration represents a significant step forward in Radio City’s ongoing efforts to broaden its audience and deliver safe, engaging, and trustworthy content for young listeners.

WOKA is distinguished by its strong focus on safety and reliability, making it an ideal platform for parents seeking age-appropriate content for their children. With an emphasis on creating a secure environment, WOKA offers a unique mix of entertainment and educational content, ensuring that children have a fun and enriching experience while giving parents peace of mind.

Through this partnership, Radio City will utilize its extensive media expertise to better serve the younger demographic, providing an excellent platform for marketers to connect with this crucial audience segment. The collaboration is set to usher in a new era of content consumption for children, with WOKA’s innovative approach positioned to make a significant impact on the industry.

Ashit Kukian, CEO of Radio City, shared his excitement about the partnership, stating, “We are thrilled to join forces with WOKA, an app that aligns with our mission of offering high-quality, trustworthy content. By combining our marketing expertise with WOKA’s cutting-edge platform, we aim to create a fun and safe digital space for kids. This collaboration allows us to reach a new generation of listeners, and we’re confident it will open up new opportunities for marketers to engage with younger audiences. We look forward to making a positive impact together and reaching more families across India.”

Kiran Agarwal, Founder & Chairperson of WOKA, added, “WOKA’s mission is to make the world a better place, and what better way to achieve that than by creating a safe and secure environment for our children. The WOKA App is designed with this in mind, focusing on 'Saaf, Safe Manoranjan' with underlying morals and values for our kids. Our partnership with Radio City is a major leap forward in our mission to transform the way children consume content. By combining WOKA’s innovative platform with Radio City’s extensive reach and content expertise, we are set to create a truly unique and impactful experience for young users and their families. As we say at WOKA, 'One World, One Family.'"

This collaboration between Radio City and WOKA highlights their shared vision of creating a safe, engaging, and innovative content ecosystem for children. Both companies are committed to continually exploring new ways to enhance the content experience and meet the evolving needs of young audiences and their families.

Radio City, a subsidiary of Jagran Prakashan Ltd. under Music Broadcast Limited (MBL), stands as India’s first private FM radio broadcaster with over 20 years of experience. With 39 stations across 12 states and 1 Union Territory, Radio City reaches 62% of India’s FM population, engaging 69 million weekly listeners (Source: AZ Research 2019). Its digital footprint extends through www.radiocity.in.

Guided by its brand philosophy "Rag Rag Mein Daude City," Radio City has consistently pioneered unique and impactful content that resonates with urban pride. The launch of #CityKiNayiVibe aims to connect with Gen Z through a fresh, modern sound. Popular IPs like 'Babber Sher,' 'Joke Studio,' and 'Love Guru' have become listener favorites. The station also supports independent music through the 'Radio City Freedom Awards' and nurtures emerging talent via 'Radio City Super Singer,' the first radio singing talent hunt, now in its 14th year. Additionally, 'Radio City Business Titans,' introduced in 2022, honors excellence in Indian businesses.

Radio City has embraced 'Radigitalization,' merging radio with digital technology for a seamless experience. This includes AI-driven RJ Sia, who offers personalized, dynamic content, and RC Studio, a 24/7 video channel that blends video and audio, expanding Radio City’s reach and engagement.

Radio City has garnered over 217 awards from prestigious platforms such as New York Festivals, ACEF Global, and India Radio Forum. In 2022, Music Broadcast Limited was recognized as 'India’s Best Company of the Year 2022' by Berkshire Media. The company has consistently ranked among 'India’s Best Companies to Work For' by the Great Place to Work Institute, especially recognized for its excellence as a workplace for women.

Launched in April 2024, the WOKA app is a groundbreaking platform designed for children aged 2-12, offering a safe, trusted, and engaging space for content consumption. With a focus on creating a secure digital environment, WOKA provides a diverse range of content, making it a trusted choice for parents and a favorite among young users.

WOKA stands out for its comprehensive range of features, offering a unique package unavailable in any other app. These include Live Television, Live Radio, OTT exclusive web series, Karaoke, Audiobooks, Digital games, and a Shopping Mall tailored for kids.

WOKA Studios is also preparing to launch its exciting action-packed web series, Masila, which serves as the foundation of WOKAVERSE – a collection of superheroes who unite to fulfill WOKA’s mission of making the world a better place.