Syed Nawaz Hasan Appointed Associate Creative Director At Pocket FM’s US Team

Pocket FM has appointed Syed Nawaz Hasan as Associate Creative Director for its US team in Los Angeles, marking a new chapter in his journey with the audio entertainment company.

Prior to his new role, Hasan worked with Pocket FM’s Germany team, where he contributed to the company’s creative initiatives and performance advertising work. He has now moved to the US team, taking on a larger creative mandate and greater ownership of campaign storytelling.

Announcing the move on LinkedIn, Hasan said the new role gives him greater responsibility across key creative decisions, from developing the opening frame and deciding what to hold back to determining where a story should turn. He particularly highlighted performance advertising films, where the first few seconds can determine whether audiences continue watching.

Hasan also acknowledged Ayush Gangrade for bringing him onto the Germany team and for his trust and mentorship throughout his time there. He said the experience and learnings from the Germany team will continue to shape his work in his new role.

In his new position, Hasan will be responsible for driving creative strategy and execution for Pocket FM’s US operations, as the company continues to strengthen its presence across international markets.