Soundverse AI Powers Viral 'Chai Ki Tapri' From India's Got Latent, Crosses 500 Million Streams And Views

AI-powered music creation platform Soundverse AI has revealed that it is the technology behind "Chai Ki Tapri," the viral song from India's Got Latent Season 2 that has become one of the internet's biggest music trends.

The track has emerged as a cultural phenomenon since its debut on the show, inspiring more than one million Instagram reels and generating over 500 million cumulative streams and views across streaming platforms and user-generated content. Its rapid popularity underscores the growing role of AI-assisted music creation in mainstream entertainment.

Performed on India's Got Latent by the duo behind the now-viral act, "Chai Ki Tapri" quickly gained traction beyond the television show, spreading through reels, memes and creator-led content. The song has since become one of the show's most recognisable musical moments, highlighting how AI-powered tools are increasingly enabling creators to produce content that resonates with mass audiences.

"Watching 'Chai Ki Tapri' evolve from a song created on Soundverse to becoming one of the most talked-about moments from India's Got Latent has been incredibly exciting. For us, this goes beyond a viral song. It validates our belief that AI can help creators bring their ideas to life faster without compromising creativity. Our goal has always been to build technology that supports artists, and seeing a track from India's Got Latent connect with millions of people is a meaningful milestone for the platform," said Sourabh Pateriya, Co-founder of Soundverse.

Founded in 2024 by Sourabh Pateriya, Riley Williams and Ash Pournouri,who worked closely with the late Avicii during the early years of his career,Soundverse has grown rapidly, attracting more than 3.1 million users across over 200 countries. The platform has enabled creators to produce more than 15 million songs using its suite of AI-powered music creation tools.

Soundverse allows users to generate music from text prompts or melodies, edit tracks using its AI assistant Agent One, and distribute music globally across platforms including Spotify and Apple Music. By integrating music generation, editing, marketing and distribution into a single ecosystem, the company aims to simplify the end-to-end creative process for artists and content creators.

As AI continues to reshape music production, Soundverse says it remains focused on making professional-quality music creation accessible to creators regardless of their musical background or technical expertise, enabling them to move seamlessly from idea to audience.