Saregama Signs MTV Hustle 4.0 Winner Lashcurry, Betting Big On Indian Hip-Hop

Saregama, one of India’s leading music labels, is redefining the future of Indian hip-hop by investing in young, dynamic artists who are shaping the genre’s next wave. With an eye for talent that blends authenticity, versatility, and mass appeal, Saregama is proud to back Lashcurry —a rap sensation who has rapidly built a loyal fan base and promises an electrifying future for Indian hip-hop.

As the genre gains momentum in India, Saregama continues to nurture emerging voices, ensuring that the industry evolves with fresh perspectives and raw storytelling. With the addition of Lashcurry to its roster the music label aims to bring underground sounds to the mainstream and support artists who resonate with India’s youth. Lashcurry is all set to release his debut single with Saregama this March.

Lashcurry, the 21-year-old rapper from Indore, made history by winning MTV Hustle 4, showcasing his razor-sharp lyricism and unmatched stage presence. His breakout track, “Victory Anthem”, has amassed 74M+ YouTube views and 37M+ Spotify streams, making him one of the most promising names in desi hip-hop. With a mix of hard-hitting beats and raw narratives, Lashcurry is set to make a lasting impact.

An elated Lachecurry shared,  “Signing with Saregama is a dream come true—something every artist hopes for. To have my music backed by a label that truly believes in the power of hip-hop, immediately after my reality show win, is an incredible feeling. I’ve always wanted to push boundaries and take my sound to the next level, and with Saregama’s support, I know we’re about to create something legendary. This is just the beginning—get ready for the next wave of desi hip-hop”

Siddharth Anand Kumar, Senior Vice President, Films and Events at Saregama India Ltd., said, “As an artist-first company, we believe in investing in artists who are shaping the future of music, not just following trends. Lashcurry represents the new wave of Indian hip-hop—raw, fearless, and deeply connected with his audience. His authenticity and talent sets him apart, and we are thrilled to be part of his journey as he takes Indian hip-hop to new heights. This is the beginning, we hope to bring on board more such talent.”

By investing in these artists, Saregama is not just signing talent but shaping the next era of Indian hip-hop. With his authentic voice and growing influence, Lashcurry  is leading a movement that’s only getting bigger.