I first worked with Pepsi with the then unknown group, Spice Girls. Here I am, many years later, working with the brand again continuing to push the boundaries with my new global pop group, Now United. Thanks to the brand, we have been introduced to the extraordinary Badshah, an artiste with huge respect and popularity. His collaboration with Now United on the song 'How We Do It' is an incredible combination. I can't wait for our Indian journey together to begin. - Simon Fuller
Here's what Gurpreet Singh, COO & Co-founder of One Digital Entertainment said, “One Digital Entertainment is glad to associate with Pepsi and Simon Fuller's XIX Entertainment to enable this unique collaboration. We are very excited to bring two different kinds of artists such as Badshah and Now United together for the first time. We are confident that the new song will strike the right chords with music aficionados across the globe.
Echoing his thoughts, rapper Badshah said, “Over the years, Pepsi has created powerful platforms which allow artists to connect with their fans in unique ways. By collaborating with Now United, I am getting a chance to perform in a different way than I ever have before. They are an incredibly talented group of artists and I am really excited about the chance to perform with them. They’re going to be in Mumbai soon and we have some exciting things planned. I cannot wait for my fans to see what we have in store. ”
We have always strived to create experiences which resonate strongly with consumers, and music is such a tremendous platform to do that. We are committed to identifying new and upcoming talent and giving them a stage to showcase their art. Through this platform, Badshah and Now United will explore new ways of giving their fans a one-of-a-kind experience.
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