From “Heeriye” To Hear We Are: Jasleen Royal Joins boAt As Brand Ambassador

boAt, India's leading consumer electronics brand renowned for its innovative audio & wearables products, is thrilled to announce Jasleen Kaur Royal, the acclaimed Indian singer-songwriter, as its newest brand ambassador. Known for her soulful voice and distinctive musical style, Jasleen Royal has captured the hearts of millions with hits like "Heeriye", "Ranjha", “Din Shagna Da” and “Love You Zindagi”.

Jasleen is a self-taught musician who has taken the Indian music industry by storm. Despite having no formal training in music, Jasleen Royal's journey is a testament to her immense talent and dedication. She effortlessly combines singing and composing, often playing multiple instruments simultaneously, showcasing her versatility and creativity. Her ability to blend folk, indie, and contemporary genres has garnered widespread acclaim, making her a beloved figure in the Indian music industry.

Royal's achievements include winning the Filmfare Award for Best Music Director in 2022 for the film Shershaah, being the first female music director to win the award and composing songs for movies including Shershaah (2021), Baar Baar Dekho (2016), Gully Boy (2019) and more.

As boAt's brand ambassador, Jasleen Royal will embody the brand's ethos of youthful energy, innovation, and passion for music. Her authentic connection with audiences aligns perfectly with boAt's commitment to delivering high-quality audio experiences that resonate with consumers across India and beyond.

Commenting on the association, Aman Gupta, Co-founder and Chief Marketing Officer of boAt, expressed excitement about the collaboration, "Jasleen Royal is not just a talented musician but also a cultural icon who represents the spirit of today's youth. Her song “Heeriye” became a national sensation, establishing her as a force to be reckoned with. We are delighted to have her on board as our brand ambassador. Her unique style and widespread appeal will undoubtedly strengthen boAt's connection with music enthusiasts and fans."

Jasleen Royal shared her enthusiasm for partnering with boAt, saying, "I am thrilled to join forces with boAt, a brand that has revolutionized the audio industry with its innovative products. Music is a universal language, and I believe boAt's commitment to delivering superior sound experiences aligns perfectly with my own passion for creating music that resonates deeply with listeners."

With Jasleen Royal on board, boAt continues to reinforce its position as a frontrunner in the consumer electronics market, offering a diverse range of audio solutions that cater to the evolving needs and preferences of music lovers worldwide.