Envent Launches Music Lab To Discover And Promote Emerging Talent Across India

Envent has announced the launch of Envent Music Lab, a new platform aimed at discovering, nurturing and promoting emerging singers, musicians, DJs, dancers and performers from across India.

The initiative is designed to provide creators with a dedicated space to showcase their talent through short-form video content while helping them build audiences and grow their presence on social media. Artists whose content generates significant engagement will receive additional support and promotion from the Envent team.

As part of the launch, Envent will also introduce a dedicated YouTube channel featuring performances by artists from the Music Lab community. The platform will further incentivise participation through monthly rewards and recognition programs for top-performing creators.

Looking beyond digital discovery, Envent plans to organise concerts and digital events featuring standout performers from the platform, creating opportunities for artists to connect with wider audiences and gain greater visibility.

Commenting on the launch, Rohini Ahluwalia, COO of Envent The House Brands, said, "India has a lot of talent that is yet to be discovered. Envent Music Lab is our effort to give artists a platform, visibility, and support. We want to create opportunities where passion meets the audience and talent gets the recognition it deserves."

A key aspect of the initiative is its creator-first approach, with participants retaining ownership of their content and intellectual property rights while leveraging the platform's promotional ecosystem.

With registrations now open, Envent Music Lab aims to serve as a launchpad for artists looking to take their careers to the next level by combining digital exposure, community engagement and live performance opportunities.