Tag: MUSIC MARKETING MUSIC BUSINESS All Tags
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Across five languages, Spotify’s new campaign brings music into the everyday lives of Indian consumers
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The partnership addresses growing demand for scalable marketing tools and streamlined artist management
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The launch broadens access to Spotify’s ad inventory, enabling businesses of all sizes to run campaigns without large budgets or....
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The approach highlights a shift in music marketing, where fan engagement extends beyond passive consumption
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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India stands out as a key market, with users long demanding features offered abroad ,especially lossless audio and AI-powered listening....
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Kataria brings rich experience in brand marketing and consumer engagement, with past leadership roles at Britannia Industries, Kraft Heinz, and....
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Before joining JioHotstar, Richa spent over seven years at Yash Raj Films, managing marketing and merchandising for some of Bollywood’s....
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The days leading up to August 15 often turn into one of the most profitable weeks of the year for....
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The result: a one-of-a-kind audio tapestry that represents what We Do We truly stands for distinct voices coming together to....
Prior to joining Amazon Music, Chadha was working with Spotify as head of brand and consumer marketing.
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From the summit, PM Modi’s statement, "Bharat ka gaana bhi, vishva ki pehchan banega," was a call for Indian music....
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In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.
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As Budweiser 0.0 continues to shape youth culture in India, 2025 will see an even greater focus on fan-driven experiences.
From traditional melodies to modern beats, every party is using music to make a lasting impact.
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As part of this annual campaign, these talented artists, already making an impact in shaping India's musical landscape, are featured....
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The IPRS Stage at Serendipity Arts Festival 2024 will present an exciting lineup of performances celebrating the diversity of Indian ....
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Introducing five new models, the new range promises a seamless fusion of classic craftsmanship and cutting-edge features.
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The channel’s extensive collection of timeless Bollywood hits has captivated music lovers worldwide, garnering an impressive 250+ million views each....
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This year marks the tenth global anniversary of Wrapped, a testament to its enduring popularity.
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The event showcased the year's most successful campaigns, emphasizing the platform's ability to forge powerful brand connections through music and....
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At Sony, every product and service is designed with Kando – the Japanese concept of deeply moving and inspiring people.
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The offer is available to Music Unlimited subscribers in the US, Canada, and the UK, granting access to Audible’s vast....
We also have international properties like Lollapalooza, Global Citizen, and Boiler Room that have cemented India as a destination for....
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Through this investment, Warner Music India adds live events and ticketing to expand artist reach and deliver streamlined experience for....
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In an exclusive interview with Loudest.in, 8-Bit Culprit shares insights on the new collaboration and discusses the landscape of music....
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The personalised summary includes listeners’ top artists and songs based on the data tracked until October 31 each year.
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Brands are seizing this moment to roll out creative campaigns that captivate audiences and boost sales.
By understanding the nuances of music selection and its impact on viewers, content creators can elevate their work and build....
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This forecast surpasses the consensus outlook of 6.1% annual revenue growth and 8.8% annual adjusted EBITDA growth, as noted by....
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The feature, which will initially be tested in Denmark, New Zealand, and Sweden, gives parents greater control over the content....
‘Outwrite’ safeguards the interests of music writers and producers by securing fair compensation, rights protection, and innovative opportunities for growth....
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Khalbali Records follows the journey of Raghav, a talented music producer working at his father’s prestigious record label, Galaxy Records.
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This collaboration is highlighted by a vibrant music video that showcases the standout features of the Lyncus Range, specifically designed....
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The conference will drive dialogues on global opportunities, preparing India for its next major leap in the international music market.
The convergence of music, culture, sustainability initiatives and brand presence creates an environment ripe for impactful marketing initiatives that cut....
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The campaign features four short films that depict how music unites people, evokes nostalgia, bridges generational gaps, and serves as....
In an era where experiences are currency and storytelling is king, PR agencies are the unsung doyens of festival promotion, ....
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Shark Tank India season 3 fame, P-TAL, a D2C brand, is celebrating their artisans and rejoicing in the sound of....
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Wynk Premium users now stand a never before exclusive chance to enter the world of the latest science fiction -....
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Hires ex-BookMyShow as CTO and ex-CredR as CMO to Drive Growth in the Booming Creator Economy
This unique anthem is performed by an ensemble of employees collaborating from various branches and offices across the country.
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For IPL brands, the use of jingles offers a unique opportunity to create a sonic identity that is instantly recognizable....
A hattrick! This is the third time Kulfi Collective, via its brand solution division Supari Studios, has won at the....
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As we step into 2024, the intersection of technology, data analytics, and creative innovation has reshaped the way music is....
The list highlights executives primarily responsible for the global music market outside the US, which accounts for a staggering 60%....
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This campaign is a tribute to the rich tapestry of Indian music, celebrating culture and self-expression.
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This powerful marketing tool plays a crucial role in creating immersive experiences to have a significant impact.
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According to the report, Suno operates on a simple premise: users input text prompts, and within a minute, the AI....
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The multi-platinum global artist will also be joined by several players from RCB, including Faf Du Plessis, Virat Kohli, Mohammed....
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The platform has already established partnerships with over 200 artists and plans to significantly expand this network by collaborating with....
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These musical mavens are turning up the volume on niche sounds, captivating audiences and changing tunes across the globe.
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Strategic New Deal Gives Warner Music Access To Tips Music’s Full Extensive Catalogue Globally.
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The affected employees will reportedly be provided with seven weeks of paid time to explore alternative roles within the company.
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This intriguing addition to the platform promises personalized song recommendations tailored to your burning questions.
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Air India also onboarded Royal Philharmonic Orchestra with a vision to create a global symphony that resonated across cultures as....
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In 2023, this upward trajectory continued with a remarkable 46% surge in ad volumes per channel compared to the baseline....
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The report delves into Spotify's algorithmic playlists and mixes, including its radio feature, Daily Mix, Discover Weekly, Release Radar, On....
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The renowned music giant reported a net profit of Rs 227 crore, marking a significant uptick from the Rs 204....
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Recognizing this vast reach, Spotify sees a prime opportunity for brands to engage with listeners through innovative, music-centered campaigns.
In an exclusive chat with loudest.in,he talks about Artiste First, where he not only manages operations but also fosters a....
The shift from traditional formats to digital platforms has brought both challenges and opportunities, creating a dynamic environment that demands....
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The new ad campaign, titled “We Don’t Settle” also features an original track by Humankind.
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This innovative initiative is complemented by a strategic collaboration with JioSaavn. PGI, a marketing organization, envisions establishing the global platinum....
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This achievement comes as part of the December-ending quarter, alongside a 5 per cent rise in total monthly active users....
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YouTube, expressed gratitude to the platform's subscribers for their support, highlighting the journey from humble beginnings to a community of....
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From iconic headliners & genre-bending collabs on the BUDX Stage, to engaging & immersive on-ground activations, here’s what Budweiser and....
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The collaboration extends beyond financial ties, as Singh is now the official face of boAt's audio products and the focal....
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Ankit Kataria, the Director of Marketing at AB InBev India, reflects on the brand's enduring journey, emphasizing the significant role....
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This acquisition is the result of a long-term partnership between Believe and White Hill Music (WHM), one of India's most....
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Featuring over 40 artists, 4 stages and over 20 hours of unforgettable live music, art and culture, Lollapalooza India will....
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As the brand celebrates its second year of the partnership with Lollapalooza India
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According to data from layoffs.fyi, a platform tracking job losses in the tech sector, nearly 7,800 employees have been laid....
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Indian industry has been crossing the domestic markets & featuring in International You Tube charts , Streaming charts thanks to....
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In his new role, Sujal will drive Warner Music India’s sustainable and profitable growth, provide leadership in all aspects of....
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The service is scheduled to be launched in China, Japan, Hong Kong, Taiwan, and Macau from January 24, as announced....
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The Mumbai show is set to take place on the 21st of January, 2024 at DOME SVP Stadium.
As he steps away from his role of handling the EDM festival, Singh brings out that he would reveal his....
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Acquisition of eminent South Asian catalogue spanning over 50 years and multiple genres brings legendary artists to a global audience
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The recently released Billboard Global Music Index for 2023 reveals an impressive 31% overall improvement, with Spotify leading the charge,....
Music market size is only expected to grow. In 2024, we can expect a resurgence of live music, with artists....
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Jasleen Royal earned the title of ‘queen of wedding anthems’ because of her singles being featured in major celebrity weddings
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Music has become the vehicle on which content travels, and the digital ad space has adeptly capitalized on this phenomenon.
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he Digital Campaign spotlights Intergenerational friendship & fosters meaningful connections by bridging the gap between the older & the younger....
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The report estimates that India generates over 20,000 original songs annually, contributed by 40,000 music creators.
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The OnePlus AI Music Festival is more than just a gathering; it’s a celebration of creativity, technology, and the vibrant....
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For me, is all about tapping into those basic, raw emotions that we all experience in our day-to-day lives.
With bonus insights into developing your music marketing plan, this comprehensive guide is designed to help you navigate the complex....
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Hipi proudly announces the release of two mesmerizing musical duets featuring the renowned playback singer Palak Muchhal and two exceptionally....
With online holiday sales expected to exceed $1.19 trillion globally, social media advertising has proven to generate ten times more....
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REPRESENT artists including Anuv Jain, MC Stan, Zaeden, Lost Stories, Yashraj, Hanita Bhambri, Akanksha Bhandari, Kamakshi Khanna, Saahel, Savera, Kayan,....
This fusion of hip-hop culture and marketing has led to exciting collaborations between brands and rap artists.
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Featuring more than 35 Indian and international artists, the initiative highlights the behind-the-scene moments of creating music
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According to the CISAC report, The Indian Performing Right Society Ltd.?(IPRS) ranked as the 4th largest Society by revenues in....
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A Captivating Brand Campaign embracing the timeless energy of the London Nights.
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Sonic branding, also known as audio branding is the strategic use of sound and music to create a unique and....
Indian Classical music has transcended its geographical boundaries, reaching audiences worldwide due to technology, the internet, and globalized media.
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This cultural phenomenon, seamlessly blending Indo-Canadian roots with contemporary music, spotlights visionary artists who have amassed billions of streams and....
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In this exclusive conversation with loudest.in, Reddy shares insights into his artistry, redefining advertising paradigms, and the magic behind creating....
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The deal, valued at $20 million, marks a strategic shift for Saregama and promises to reshape the landscape of digital....