PGI's Platinum Love Bands Campaign Partners With JioSaavn For Valentine's Day

Wavemaker has introduced a captivating campaign for Platinum Guild International’s (PGI) Platinum Love Bands, featuring anamorphic outdoor displays. This innovative initiative is complemented by a strategic collaboration with JioSaavn. PGI, a marketing organization, envisions establishing the global platinum jewelry market as a fresh demand source for platinum.

The digital screens of the campaign unveil pairs of Platinum Love Bands, gracefully stepping out of their confines. Animated Platinum Love Bands twirl around their presentation box, showcasing intricate designs and craftsmanship. This visually striking campaign has been launched across all key markets to captivate audiences.

In a harmonious partnership, Platinum Love Bands has joined forces with the music streaming service JioSaavn, offering consumers a unique opportunity. Through #PlatinumLoveJukeBox, individuals can craft custom dedications for their loved ones. This initiative empowers couples to curate personalized playlists, selecting songs that deeply resonate with their unique love stories and expressions of love. Once completed, this tailor-made playlist can be effortlessly shared with partners, accompanied by a heartfelt, personalized message of love. Sharing this special playlist on various social media platforms further becomes a delightful expression of love.

Sujala Martis, Consumer Marketing Director at PGI India, expressed, “Platinum is the ultimate symbol of modern love. This Valentine’s Day, our aim was to enhance the experience for our audience through innovative visual displays, creating an immersive anamorphic outdoors that makes the allure of platinum seem larger than life. Partnering with JioSaavn allows couples to express their love through music, creating personalized playlists for each other. In today’s world, social media serves as a significant platform for declarations of relationships, encouraging couples to share their dedicated playlists and complete the loop.”

Shekhar Banerjee, Chief Client Officer and Office Head for West, North, and East at Wavemaker India, stated, “Valentine’s Day is a time for creating unforgettable moments and exceptional experiences with the ones we love. We understand the importance of crafting innovative experiences that capture attention and forge meaningful connections. That’s why we’re thrilled to present our latest offering: an immersive journey featuring PGI’s Platinum Love Bands. Our aim is to provide an experience that goes beyond the ordinary, filled with breathtaking visuals and interactive elements that celebrate the beauty of love. We want to fill the air with joy and love for all the couples out there, and this innovative experience is our way of paying tribute to the power of love.”