Leaving viewers intrigued with a captivating sneak peek, JioCinema Premium unveiled the intense trailer for its upcoming original Khalbali Records, a musical drama that explores the evolving dynamics between indie and commercial music, set against a father-son rivalry. Premiering on September 12th, Khalbali Records boasts of a stellar ensemble cast, that includes power-house performers such as Ram Kapoor, Skand Thakur, Saloni Batra, Salonie Patel, and Punjabi rapper Prabh Deep in pivotal roles, along with appearances from renowned names including EPR, Kumar Varun, and more from across the music world. Directed by Devanshu Singh, the series brings alive its core theme of music through soulful soundtracks produced by the ace composer Amit Trivedi along with unique indie hip-hop tracks by Azadi Records.
Khalbali Records follows the journey of Raghav, a talented music producer working at his father’s prestigious record label, Galaxy Records. After a tragic event shakes his world to its core, Raghav becomes increasingly disillusioned with the way his father’s company operates and its lack of genuine support for artists. Determined to create a new record label that truly values and nurtures its artists, Raghav makes the bold decision to leave Galaxy Records and start anew. However, his journey is fraught with significant challenges, including fierce competition from his own family, especially his ruthless father, who is unwilling to let go of his control and power within the music industry. Raghav's struggle to build a label that stands for artistic integrity and innovation becomes a profound and personal battle, testing his resolve and resilience at every turn.
Speaking about his experience, lead actor Ram Kapoor says, “Khalbali Records offers a fresh perspective on the music industry, highlighting the power struggle between indie artists and commercial labels, and capturing the essence of the rising indie wave! As a self-confessed music -lover, I immensely enjoyed being a part of a series where music isn’t simply an add-on, but infact a central character taking the narrative forward. I was instantly drawn to the complex father-son relationship of my character, which allowed me to explore multiple layers of emotion and portray a figure who is ambitious, successful, and deeply flawed.”
Prabh Deep, a prominent figure in the Indian rap scene, is making his acting debut with Khalbali Records. Commenting on the project, he shared, “I was deeply impressed by the script and storyline. As an artist, I immediately resonated with the show’s portrayal of the industry’s upheaval, with emerging genres and formats challenging traditional norms. I’m thrilled to be part of a series that puts quality music at its heart, though I’m a bit nervous about the audience's reaction—it reminds me of the excitement I felt when I released my first song, a moment I cherish deeply.”
Witness a musical face -off unlike any other with Khalbali Records as it premieres on 12th September, exclusively on JioCinema Premium!
Additionally, the campaign introduces Falguni’s latest Garba hook step tutorial, available on Swiggy Instamart, so users can learn and share....
October 08, 2024
The campaign aims to redefine the perception of urban mobility by showcasing how Uber removes the struggle from travel, allowing....
October 03, 2024
This collaboration marks a breakthrough in SGA PR’s expansion into the MarTech space and further strengthens the consultancy’s portfolio in....
October 01, 2024
Brands typically begin pre-festive campaign planning 3-6 months in advance, with 54% launching campaigns within 30 days of the festivities.
September 30, 2024