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India’s Festival Phenomenon: Hamza Kazi Explores Growth, Global Recognition, And
India’s Festival Phenomenon: Hamza Kazi Explores Growth, Global Recognition, And...

We also have international properties like Lollapalooza, Global Citizen, and Boiler Room that have cemented India as a destination for....

November 14, 2024

Sustainability In Music Marketing: Why Eco-Consciousness Is Now Essential For
Sustainability In Music Marketing: Why Eco-Consciousness Is Now Essential For...

This approach not only strengthens brand loyalty but also aligns with the growing expectation that artists contribute positively to global....

November 04, 2024


Amplifying Experiences: How Live Music Events Use Campaigns To Boost
Amplifying Experiences: How Live Music Events Use Campaigns To Boost...

These campaigns leverage digital platforms, interactive content, and personalized experiences to create anticipation, drive engagement, and maintain post-event buzz.

October 15, 2024

How Music And Audio Tech Are Revolutionizing Mental Health Care
How Music And Audio Tech Are Revolutionizing Mental Health Care...

The notion that sound, in its many forms, holds the power to heal is not new; however, the ways in....

October 14, 2024

Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From
Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From...

Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him....

October 07, 2024


India’s Festival Phenomenon: Hamza Kazi Explores Growth, Global Recognition, And
India’s Festival Phenomenon: Hamza Kazi Explores Growth, Global Recognition, And...

We also have international properties like Lollapalooza, Global Citizen, and Boiler Room that have cemented India as a destination for....

November 14, 2024

Sustainability In Music Marketing: Why Eco-Consciousness Is Now Essential For
Sustainability In Music Marketing: Why Eco-Consciousness Is Now Essential For...

This approach not only strengthens brand loyalty but also aligns with the growing expectation that artists contribute positively to global....

November 04, 2024

Amplifying Experiences: How Live Music Events Use Campaigns To Boost
Amplifying Experiences: How Live Music Events Use Campaigns To Boost...

These campaigns leverage digital platforms, interactive content, and personalized experiences to create anticipation, drive engagement, and maintain post-event buzz.

October 15, 2024

How Music And Audio Tech Are Revolutionizing Mental Health Care
How Music And Audio Tech Are Revolutionizing Mental Health Care...

The notion that sound, in its many forms, holds the power to heal is not new; however, the ways in....

October 14, 2024


Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From
Diljit Dosanjh's One Minute Sell-Out: What Brands Can Learn From...

Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him....

October 07, 2024

The Art Of Choosing The Perfect Music For Your Social
The Art Of Choosing The Perfect Music For Your Social...

By understanding the nuances of music selection and its impact on viewers, content creators can elevate their work and build....

September 25, 2024

How The Digital Renaissance Is Shaping The Future Of Music
How The Digital Renaissance Is Shaping The Future Of Music...

Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer....

September 11, 2024

From Startup To Spotlight: How PR Can Transform Your Music
From Startup To Spotlight: How PR Can Transform Your Music...

The Indian music industry,  valued at around 24 billion Indian rupees at the end of 2023, is   expected to grow....

September 03, 2024


The New Era Of Music Festival Marketing In India
The New Era Of Music Festival Marketing In India

From digital integration, sustainability and community engagement, to data-driven personalization and the use of Artificial Intelligence (AI), multiple new age....

August 21, 2024

Leveraging Music Festivals To Captivate India's Young Audiences
Leveraging Music Festivals To Captivate India's Young Audiences

The convergence of music, culture, sustainability initiatives and brand presence creates an environment ripe for impactful marketing initiatives that cut....

August 09, 2024