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Times Music Reaches 96 Million Listeners, Linking Brands With Audiences
Times Music Reaches 96 Million Listeners, Linking Brands With Audiences...

Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....

March 18, 2025

"Sound And Music Boost Consumer Immersion By 86%, Keeping Brands
"Sound And Music Boost Consumer Immersion By 86%, Keeping Brands...

Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....

March 03, 2025


From AI To VR: How Music Advertising Is Evolving In
From AI To VR: How Music Advertising Is Evolving In...

As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....

February 28, 2025

The Role Of Copyright Societies & CMOs In The Music
The Role Of Copyright Societies & CMOs In The Music...

Organizations like IPRS (India), PRS (UK), ASCAP/BMI (US), and others are responsible for collecting and distributing performance royalties from radio,....

February 25, 2025

The Business Of Love Songs: How Valentine's Day Boosts Streaming
The Business Of Love Songs: How Valentine's Day Boosts Streaming...

Valentine's Day has become a goldmine for the entertainment and advertisement industries to capitalise on and sell their products. Be....

February 14, 2025


Times Music Reaches 96 Million Listeners, Linking Brands With Audiences
Times Music Reaches 96 Million Listeners, Linking Brands With Audiences...

Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....

March 18, 2025

"Sound And Music Boost Consumer Immersion By 86%, Keeping Brands
"Sound And Music Boost Consumer Immersion By 86%, Keeping Brands...

Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....

March 03, 2025

From AI To VR: How Music Advertising Is Evolving In
From AI To VR: How Music Advertising Is Evolving In...

As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....

February 28, 2025

The Role Of Copyright Societies & CMOs In The Music
The Role Of Copyright Societies & CMOs In The Music...

Organizations like IPRS (India), PRS (UK), ASCAP/BMI (US), and others are responsible for collecting and distributing performance royalties from radio,....

February 25, 2025


The Business Of Love Songs: How Valentine's Day Boosts Streaming
The Business Of Love Songs: How Valentine's Day Boosts Streaming...

Valentine's Day has become a goldmine for the entertainment and advertisement industries to capitalise on and sell their products. Be....

February 14, 2025

Spatial Audio Is Redefining The Music Industry, Turning Every Track
Spatial Audio Is Redefining The Music Industry, Turning Every Track...

Today’s audience craves deeper engagement with their content. Whether it’s music, movies, or video games, consumers want to feel part....

January 31, 2025

SulaFest Reflects India's Rise On The International Music Festival Map
SulaFest Reflects India's Rise On The International Music Festival Map

From sustainability to global expansion, the future of music festivals is as dynamic as it is promising.

January 28, 2025

‘Revolutionizing Rhythm’: How Digital Platforms Are Reshaping The Music Industry
‘Revolutionizing Rhythm’: How Digital Platforms Are Reshaping The Music Industry...

Leading platforms like Spotify, Apple Music, and Amazon Music have seen exponential growth in their user base, surpassing a collective....

January 17, 2025


The Role Of AR Rahman In Making Indian Film Music
The Role Of AR Rahman In Making Indian Film Music...

The soundtrack was a revelation, introducing a fresh soundscape that combined Indian classical music with contemporary elements like synthesizers and....

January 09, 2025

We're Experiencing A Revolution In How Music And Technology Connect
We're Experiencing A Revolution In How Music And Technology Connect...

I’ve witnessed firsthand how technology has transformed the entire experience over the past two decades, not just for organizers and....

January 08, 2025