Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
March 18, 2025
Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....
March 03, 2025
As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....
February 28, 2025
Organizations like IPRS (India), PRS (UK), ASCAP/BMI (US), and others are responsible for collecting and distributing performance royalties from radio,....
February 25, 2025
Valentine's Day has become a goldmine for the entertainment and advertisement industries to capitalise on and sell their products. Be....
February 14, 2025
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
March 18, 2025
Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....
March 03, 2025
As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....
February 28, 2025
Organizations like IPRS (India), PRS (UK), ASCAP/BMI (US), and others are responsible for collecting and distributing performance royalties from radio,....
February 25, 2025
Valentine's Day has become a goldmine for the entertainment and advertisement industries to capitalise on and sell their products. Be....
February 14, 2025
Today’s audience craves deeper engagement with their content. Whether it’s music, movies, or video games, consumers want to feel part....
January 31, 2025
From sustainability to global expansion, the future of music festivals is as dynamic as it is promising.
January 28, 2025
Leading platforms like Spotify, Apple Music, and Amazon Music have seen exponential growth in their user base, surpassing a collective....
January 17, 2025
The soundtrack was a revelation, introducing a fresh soundscape that combined Indian classical music with contemporary elements like synthesizers and....
January 09, 2025
I’ve witnessed firsthand how technology has transformed the entire experience over the past two decades, not just for organizers and....
January 08, 2025