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In This Guest Column, Sheveeta Hegde of Times Music Talks About Why the Industry Needs More Women Decision-Makers
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In this guest column, Shreya Khaladkar of Believe talks about the rising influence of women artists in India’s music industry
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In this guest column, Rumpa Banerjee, GM – Marcom & Member Relations at IPRS, talks about the growing role of....
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In this guest column, Rohan Paul, Co-founder & CEO of Controlla, writes on AI as music’s next creative catalyst
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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In this guest column, she shares how three years at Saregama reshaped her view on catalogue value, digital distribution and....
In an exclusive column, Abhijeet Ghoshal says radio’s human warmth and emotional connection keep it relevant even in today’s screen-driven....
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In this guest column, Sid Arora, CEO, Personal Branding Empire, explains how India’s Rs 8,700-crore podcast industry is emerging as....
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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In this guest column, Birla reflects on how live concerts have become rare spaces of authentic human connection in an....
In this guest column, Pugalia examines why the Union Budget’s Orange Economy push marks a turning point for India’s concert....
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In this guest column, Arghya Chakravarty explains why Budget 2026 is a turning point for India’s creative economy
In this guest column, he examines how Arijit Singh’s playback exit signals the end of Bollywood’s safest musical era
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More than a retirement, Arijit Singh’s decision exposes how deeply Bollywood depended on one voice to carry its emotions and....
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In this guest column, he explores the changing role of representation in an attention economy where creators are becoming long-term....
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In this guest column,she highlights emotion as the key driver of culture-first events, showing how authenticity and trust can make....
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In this guest column, Shahir Muneer, Founder and CEO of Divo Music, examines how IPRS’s action against unlicensed venues signals....
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In this guest column, Shaju Ignatius of Laqshya Media Group examines India’s shift toward a stadium-scale, data-driven concert ecosystem
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In this guest column, she examines how AI became core infrastructure in 2025, reshaping music marketing and artist branding
In this guest column, Mandar Deshpande of Madverse Group breaks down the real money behind Spotify streams in India and....
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In this guest column, Rabindra Narayan, Founder MD & President, GTC Network, explores how 2025 marked Punjabi ’s rise as....
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In this guest column, Priyanka Khimani explores how Women of Music India is building a more inclusive music industry through....
In this guest column, he explores why 2025 shifts Indian music’s challenge from discovery to building sustainable, system-driven careers
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In this guest column, Hamza Kazi, Head of Artist Relations & Development at The Hello Group India, examines how India’s....
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
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In this guest column, Harvinderjit Singh Bhatia, Co-Founder & CEO of Radiowalla Network Ltd., highlights how programmatic audio is rapidly....
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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In this guest column, Vitasta Kaul, CMO of Hoopr, explores how Zohran Mamdani’s viral “Dhoom Machale” moment spotlights Bollywood’s reach....
In this exclusive guest column, Vinod Bhanushali traces 30 years of music’s evolution, from albums to streaming, and urges Indian....
In this guest column, Mohan Gopinath, Head ,Bollywood Business at Shemaroo Entertainment Ltd., reflects on how Bollywood classics and their....
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In this guest column, lyricist Shweta Bothra explores how heartfelt lyrics and music work together to create songs that resonate,....
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In this guest column, he highlights how India’s music industry is booming into a multi-billion-rupee ecosystem, fueled by streaming, brand....
In this guest column, Varun Parikh highlights how India’s music export potential depends on education that creates a professional workforce,....
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In this column, Tanishk Bagchi highlights how Navratri has evolved into a launchpad for artists, with festive singles turning into....
In this guest column, Amit Dubey, Managing Director of Beat Street Music & Publishing, warns that India’s outdated copyright law....
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While AI-generated songs and vocals have dominated headlines, a quieter but equally seismic revolution is unfolding: the AI remix economy.
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
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Outdated systems, complex rights, and a lack of awareness about available solutions have led to widespread unauthorized music use, costing....
In this guest column, Vitasta Kaul, CMO at Hoopr, warns that using unlicensed music can lead to lawsuits and brand....
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By guiding artists to tap into this growth intelligently, UMG India helps them build sustainable income streams, including digital sales,....
An indie singer-songwriter gets millions of streams from a heart-wrenching reel. A regional rapper becomes a household name after a....
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Today, one of the growing revenue streams for artists and music companies globally is sales of music culture linked consumer....
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In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.
For Indian artists, protecting these rights begins with registering your music. One of the most essential steps is registering with....
At Universal Music Group for Brands, we're not just watching this unfold; we're building these purpose led platforms with brands.
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Today, the commercial affordability of high-quality recording gear combined with the power of AI-driven tools has significantly changed the narrative....
From viral TikTok challenges to exclusive Instagram collaborations, influencers now play a crucial role in shaping music trends, driving streams,....
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An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning....
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Every day, we witness how it sparks joy and self-expression in our students. But we’re also curious about the new....
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Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....
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As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....
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Organizations like IPRS (India), PRS (UK), ASCAP/BMI (US), and others are responsible for collecting and distributing performance royalties from radio,....
Valentine's Day has become a goldmine for the entertainment and advertisement industries to capitalise on and sell their products. Be....
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Today’s audience craves deeper engagement with their content. Whether it’s music, movies, or video games, consumers want to feel part....
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From sustainability to global expansion, the future of music festivals is as dynamic as it is promising.
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Leading platforms like Spotify, Apple Music, and Amazon Music have seen exponential growth in their user base, surpassing a collective....
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The soundtrack was a revelation, introducing a fresh soundscape that combined Indian classical music with contemporary elements like synthesizers and....
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I’ve witnessed firsthand how technology has transformed the entire experience over the past two decades, not just for organizers and....
They have become experience centres with an audience that has global exposure and disposable income. As the entertainment landscape in....
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In 2024, café mini-concerts gained momentum as an accessible, community-driven solution to the challenges posed by large-scale events.
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With a career spanning over five decades, Zakir Hussain was not only a musical genius but also a savvy entrepreneur,....
This shift represents a broader transformation in how music is created, consumed, and celebrated, with artists stepping into the spotlight....
As we reflect on the lessons of 2024 and look ahead to 2025, it is clear that policymakers and industry....
As we look ahead to 2025, I envision a future brimming with potential, tempered by the need to address global....
Festivals offer the thrill of seeing multiple artists across genres, often packed into a single day or an immersive multi-day....
The year saw homegrown artists take over the globe with their genre-defying . Be it Kratex creating the club banger....
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The changes in global are also getting reflected in India. As we step into 2025, here’s an in-depth look at....
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This year’s theme, "Celebrating Men Who Inspire Change," resonates deeply in the industry, where countless male artists and professionals serve....
We also have international properties like Lollapalooza, Global Citizen, and Boiler Room that have cemented India as a destination for....
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This approach not only strengthens brand loyalty but also aligns with the growing expectation that artists contribute positively to global....
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These campaigns leverage digital platforms, interactive content, and personalized experiences to create anticipation, drive engagement, and maintain post-event buzz.
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The notion that sound, in its many forms, holds the power to heal is not new; however, the ways in....
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Diljit is just a music artist that we know through the internet, but his gratitude and humility have made him....
By understanding the nuances of music selection and its impact on viewers, content creators can elevate their work and build....
Technology has not only transformed the way we plan, execute and monetize our festivals but has also elevated the consumer....
The Indian music industry, valued at around 24 billion Indian rupees at the end of 2023, is expected to grow....
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From digital integration, sustainability and community engagement, to data-driven personalization and the use of Artificial Intelligence (AI), multiple new age....
The convergence of music, culture, sustainability initiatives and brand presence creates an environment ripe for impactful marketing initiatives that cut....
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The intricate relationship that exists between music, emotions, and consumer behaviour have a big impact on how people think and....
In an era where experiences are currency and storytelling is king, PR agencies are the unsung doyens of festival promotion, ....
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The reason is that technological advancement has shrunk the globe into a borderless community and widened the reach of artists.....
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This technological evolution is not only changing the landscape of the music industry but also redefining the relationship between humans....
The growing trend of supporting independent artists marked a shift in the dynamics of the music industry, allowing for diverse....
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As we celebrate World Music Day and look to the future, several trends are poised to shape the audio business....
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This tech was a breakthrough. Now after a long time audio technology has taken a major leap forward and it....
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For IPL brands, the use of jingles offers a unique opportunity to create a sonic identity that is instantly recognizable....
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As we step into 2024, the intersection of technology, data analytics, and creative innovation has reshaped the way music is....
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For a few the game has gone many notches further, as they have switched gears themselves from their mainstay businesses,....
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A punjabi singer like Diljit Dosanjh is no longer a mere Punjabi or Indian artist, he has become a true....
With powerful vocals and performances of legends like Gurdas Maan, Malkit Singh, Hans Raj Hans, Surjit Bindrakhia amongst hundreds of....
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This powerful marketing tool plays a crucial role in creating immersive experiences to have a significant impact.
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According to an article in Variety, approximately 100,000 songs are uploaded daily on Spotify. That's how strong the competition in....
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From assisting artists in composition to optimizing marketing strategies, AI is transforming every facet of the business.
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These musical mavens are turning up the volume on niche sounds, captivating audiences and changing tunes across the globe.
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As the digital age continues to reshape the way music is created, distributed, and consumed, independent musicians and labels are....
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As we stand on the cusp of 2024, it's intriguing to explore the current state of music streaming services in....
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With its unique blend of audio storytelling and intimate engagement, podcasts have revolutionized the way brands approach advertising and marketing....
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As consumer preferences evolve and technology continues to reshape the way we engage with content, brands are exploring innovative strategies....