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By carefully designing a sonic identity that aligns with a brand's values and personality, sonic branding can help forge an....
Music market size is only expected to grow. In 2024, we can expect a resurgence of live music, with artists....
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According to Edison Research, a staggering 78% of podcast listeners spend more than seven hours per week engrossed in their....
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Many stations embraced the digital age by incorporating podcasting, interactive content, and a robust presence on social media.
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Music has become the vehicle on which content travels, and the digital ad space has adeptly capitalized on this phenomenon.
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The year unfolded as a period of innovation and adaptation, marked by the industry's embrace of digital platforms and evolving....
The year 2023 witnessed a dynamic shift in the music industry, with artists embracing diversity in genres, production techniques, and....
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The marriage of music and analytics has ushered in a new era of precision, allowing for targeted campaigns, enhanced fan....
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For me, is all about tapping into those basic, raw emotions that we all experience in our day-to-day lives.
With bonus insights into developing your music marketing plan, this comprehensive guide is designed to help you navigate the complex....