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UMG India’s Artist Services Drive 30-40% Faster Streaming Growth
UMG India’s Artist Services Drive 30-40% Faster Streaming Growth

By guiding artists to tap into this growth intelligently, UMG India helps them build sustainable income streams, including digital sales,....

May 27, 2025

What Happens After The Viral Moment? The Real Cost Of
What Happens After The Viral Moment? The Real Cost Of...

An indie singer-songwriter gets millions of streams from a heart-wrenching reel. A regional rapper becomes a household name after a....

May 07, 2025


How Music Merch Became A Cultural Powerhouse And India’s Next
How Music Merch Became A Cultural Powerhouse And India’s Next...

Today, one of the growing revenue streams for artists and music companies globally is sales of music culture linked consumer....

May 02, 2025

Why Musicians Are Turning To Podcasts For Marketing And Deeper
Why Musicians Are Turning To Podcasts For Marketing And Deeper...

In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.

April 25, 2025

How Indian Artists Can Manage Music Rights And Royalties In
How Indian Artists Can Manage Music Rights And Royalties In...

For Indian artists, protecting these rights begins with registering your music. One of the most essential steps is registering with....

April 21, 2025


UMG India’s Artist Services Drive 30-40% Faster Streaming Growth
UMG India’s Artist Services Drive 30-40% Faster Streaming Growth

By guiding artists to tap into this growth intelligently, UMG India helps them build sustainable income streams, including digital sales,....

May 27, 2025

What Happens After The Viral Moment? The Real Cost Of
What Happens After The Viral Moment? The Real Cost Of...

An indie singer-songwriter gets millions of streams from a heart-wrenching reel. A regional rapper becomes a household name after a....

May 07, 2025

How Music Merch Became A Cultural Powerhouse And India’s Next
How Music Merch Became A Cultural Powerhouse And India’s Next...

Today, one of the growing revenue streams for artists and music companies globally is sales of music culture linked consumer....

May 02, 2025

Why Musicians Are Turning To Podcasts For Marketing And Deeper
Why Musicians Are Turning To Podcasts For Marketing And Deeper...

In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.

April 25, 2025


How Indian Artists Can Manage Music Rights And Royalties In
How Indian Artists Can Manage Music Rights And Royalties In...

For Indian artists, protecting these rights begins with registering your music. One of the most essential steps is registering with....

April 21, 2025

Why The Smartest Brands Are Thinking In Sound, Not Slogans
Why The Smartest Brands Are Thinking In Sound, Not Slogans

At Universal Music Group for Brands, we're not just watching this unfold; we're building these purpose led platforms with brands.

April 14, 2025

Can AI Empower Indie Artists Without Replacing Creativity?
Can AI Empower Indie Artists Without Replacing Creativity?

Today, the commercial affordability of high-quality recording gear combined with the power of AI-driven tools has significantly changed the narrative....

April 03, 2025

The Power Of Influencer Marketing In The Music Business
The Power Of Influencer Marketing In The Music Business

From viral TikTok challenges to exclusive Instagram collaborations, influencers now play a crucial role in shaping music trends, driving streams,....

March 27, 2025


Podcasts, Voice Tech, And Spatial Audio Are Shaping The Future
Podcasts, Voice Tech, And Spatial Audio Are Shaping The Future...

An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning....

March 26, 2025

"Music Education Has Historically Been A privilege,AI Is Changing That"-Kamakshi
"Music Education Has Historically Been A privilege,AI Is Changing That"-Kamakshi...

Every day, we witness how it sparks joy and self-expression in our students. But we’re also curious about the new....

March 25, 2025