Tag: GUEST COLUMN All Tags
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Rakesh Nigam, CEO, IPRS, talks about why music licensing matters for creators and businesses
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Varun Parikh, Chief Engineer & Director, Bay Owl Studios, and Institute Director, Abbey Road Institute Mumbai, on industry-led music education
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Saurabh Srivastava, COO – Digital Business, Shemaroo Entertainment, talks about the evolving digital music landscape
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Rajeev Raja, Founder, BrandMusiq, talks about why brands need to move from campaign music to distinctive, intentional sonic identities that....
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Dhriyati Nandu, Assistant Manager – International Reporting & Licensing at Sony Music Entertainment, talks about regional music’s rise and its....
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In this guest column, Rajiv Dingra, Founder & CEO, ReBid, explores how AI agents are transforming marketing
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Kamakshi Khurana and Vishala Khurana, Co-founders of The Sound Space, talk about the evolving role of music education
Bhuvan Lall remembers Mukesh, 50 years after the legendary singer’s passing
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Nirvaan Birla, Founder, Sounds For The Soul, and MD, Birla explores spirituality, music, mindfulness and the global potential of India’s....
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In this guest column, singer Abhijeet Ghoshal explores India’s growing global music influence and the future of its diverse musical....
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Rakesh Nigam, CEO, IPRS, on how Soundscapes of India is putting Indian music on the global map
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In this guest column, Rishabh Agrawal shares how event consultants shape seamless, scalable and profitable live entertainment experiences
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In this guest column, Amit Dubey, Founder, Beat Street Music & Publishing, discusses the hidden value of music catalogues
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In this guest column, Sumedhas Rajgopal of Universal Music India explains why India's music startups need patient capital
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In this guest column, Narayan explores the need for a unified content rating system for the streaming era
In this guest column, Sukhesh Madaan, CEO of Blaupunkt Audio India, discusses how modern audio technology is transforming the way....
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In this guest column, Rishabh Agrawal, Founder of Toasty Tales Management, shares insights on what happens behind the scenes when....
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In this guest column, Amruta Kolatkar, singer and Head of Administration & Operations (APAC), explores how the creator economy is....
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In this guest column, Aoneha Tagore, Founder, Collabor8, discusses why identity and community are key to long-term success for Indian....
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Kaul argues that in an increasingly audio-first world, brands can no longer afford to treat music as an afterthought
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Amit Dubey, Music Publishing & Rights Strategist and Founder, Beat Street Music & Publishing, explores how metadata and rights management....
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Shiva Bhavani, Founder & Director, Wing Communications, argues that approval culture is killing bold creativity in Indian advertising
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Shahir Muneer, Founder and CEO of Divo, discusses music licensing issues amid the Zee Music Company-Nykaa copyright dispute
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In this guest column, Achille Forler talks about performer royalties and rights awareness in India’s music industry
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In this guest column, Abhijeet Ghoshal – Bollywood Singer and Performer talks about how the idea of a “hit Bollywood....
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In this guest column, Bhuvan Lall reflects on the life and legacy of legendary conductor Zubin Mehta
Hamza Kazi, Head of Artist Relations & Development at The Hello Group India, talks about how true fandom is built....
In this guest column, Rakesh Nigam, CEO, IPRS, examines why India’s copyright framework fails to protect folk and tribal music,....
In this guest column, Shoven Shah highlights the decentralisation of India’s live entertainment, led by Tier 2 and 3 cities
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In this guest column, Rajeev Raja of BrandMusiq explores the shift from jingles to sonic branding and why sound is....
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In this guest column, Rabindra Narayan reflects on the life, legacy, and lasting impact of Asha Bhosle
In this guest column, Rohan Nesho Jain discusses India’s shift toward paid music streaming
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In this guest column, Cchaitanya Bagai, founder of TRZY Innovationz, explores India’s shift to a paying live music market
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In this guest column, Sharan Radhakrishnan of Spotify explains how culture-first, music-led experiences are redefining brand engagement
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In this guest column, Shiva Bhavani, Founder & CEO, Wing Communications, unpacks why AI misuse could trigger a trust crisis....
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In this guest column, Abhijeet Ghoshal talks about Navratri’s impact on devotional music streaming and listener connection
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Akshay Johar talks about decoding the elusive formula behind viral hits and industry ‘unicorns’
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In this guest column, Meghana Markhand Dave explores how ’s authentic voices are reshaping India’s beauty narrative
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In This Guest Column, Sheveeta Hegde of Times Music Talks About Why the Industry Needs More Women Decision-Makers
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In this guest column, Shreya Khaladkar of Believe talks about the rising influence of women artists in India’s music industry
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In this guest column, Rumpa Banerjee, GM – Marcom & Member Relations at IPRS, talks about the growing role of....
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In this guest column, Rohan Paul, Co-founder & CEO of Controlla, writes on AI as music’s next creative catalyst
In this Guest Column, Jeel Gandhi, CEO Under25 talks about why Gen Z is rejecting hype-driven marketing and what brands....
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In this guest column, she shares how three years at Saregama reshaped her view on catalogue value, digital distribution and....
In an exclusive column, Abhijeet Ghoshal says radio’s human warmth and emotional connection keep it relevant even in today’s screen-driven....
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In this guest column, Sid Arora, CEO, Personal Branding Empire, explains how India’s Rs 8,700-crore podcast industry is emerging as....
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Shahir Muneer, Founder and Director, DIVO (a Warner Company),emphasises that brands must use influencer marketing and AI strategically to build....
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In this guest column, Birla reflects on how live concerts have become rare spaces of authentic human connection in an....
In this guest column, Pugalia examines why the Union Budget’s Orange Economy push marks a turning point for India’s concert....
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In this guest column, Arghya Chakravarty explains why Budget 2026 is a turning point for India’s creative economy
In this guest column, he examines how Arijit Singh’s playback exit signals the end of Bollywood’s safest musical era
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More than a retirement, Arijit Singh’s decision exposes how deeply Bollywood depended on one voice to carry its emotions and....
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In this guest column, he explores the changing role of representation in an attention economy where creators are becoming long-term....
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In this guest column,she highlights emotion as the key driver of culture-first events, showing how authenticity and trust can make....
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In this guest column, Shahir Muneer, Founder and CEO of Divo Music, examines how IPRS’s action against unlicensed venues signals....
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In this guest column, Shaju Ignatius of Laqshya Media Group examines India’s shift toward a stadium-scale, data-driven concert ecosystem
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In this guest column, she examines how AI became core infrastructure in 2025, reshaping music marketing and artist branding
In this guest column, Mandar Deshpande of Madverse Group breaks down the real money behind Spotify streams in India and....
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In this guest column, Rabindra Narayan, Founder MD & President, GTC Network, explores how 2025 marked Punjabi ’s rise as....
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In this guest column, Priyanka Khimani explores how Women of Music India is building a more inclusive music industry through....
In this guest column, he explores why 2025 shifts Indian music’s challenge from discovery to building sustainable, system-driven careers
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In this guest column, Hamza Kazi, Head of Artist Relations & Development at The Hello Group India, examines how India’s....
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In this guest column, Arkaprava Ray, SVP & Head of Marketing Strategy & Brand at HSBC India, explains how the....
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In this guest column, Harvinderjit Singh Bhatia, Co-Founder & CEO of Radiowalla Network Ltd., highlights how programmatic audio is rapidly....
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In this guest column, he highlights how brands invest heavily in visuals but overlook sound, the true driver of emotion....
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In this guest column, Vitasta Kaul, CMO of Hoopr, explores how Zohran Mamdani’s viral “Dhoom Machale” moment spotlights Bollywood’s reach....
In this exclusive guest column, Vinod Bhanushali traces 30 years of music’s evolution, from albums to streaming, and urges Indian....
In this guest column, Mohan Gopinath, Head ,Bollywood Business at Shemaroo Entertainment Ltd., reflects on how Bollywood classics and their....
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In this guest column, lyricist Shweta Bothra explores how heartfelt lyrics and music work together to create songs that resonate,....
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In this guest column, he highlights how India’s music industry is booming into a multi-billion-rupee ecosystem, fueled by streaming, brand....
In this guest column, Varun Parikh highlights how India’s music export potential depends on education that creates a professional workforce,....
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In this column, Tanishk Bagchi highlights how Navratri has evolved into a launchpad for artists, with festive singles turning into....
In this guest column, Amit Dubey, Managing Director of Beat Street Music & Publishing, warns that India’s outdated copyright law....
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While AI-generated songs and vocals have dominated headlines, a quieter but equally seismic revolution is unfolding: the AI remix economy.
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More than any visual element, music is what defines Ganesh Chaturthi. And it is music that has become the most....
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Outdated systems, complex rights, and a lack of awareness about available solutions have led to widespread unauthorized music use, costing....
In this guest column, Vitasta Kaul, CMO at Hoopr, warns that using unlicensed music can lead to lawsuits and brand....
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By guiding artists to tap into this growth intelligently, UMG India helps them build sustainable income streams, including digital sales,....
An indie singer-songwriter gets millions of streams from a heart-wrenching reel. A regional rapper becomes a household name after a....
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Today, one of the growing revenue streams for artists and music companies globally is sales of music culture linked consumer....
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In a landscape crowded with 30-second hooks, snappy Reels, and algorithm-led discovery, podcasts offer a rare pause.
For Indian artists, protecting these rights begins with registering your music. One of the most essential steps is registering with....
At Universal Music Group for Brands, we're not just watching this unfold; we're building these purpose led platforms with brands.
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Today, the commercial affordability of high-quality recording gear combined with the power of AI-driven tools has significantly changed the narrative....
From viral TikTok challenges to exclusive Instagram collaborations, influencers now play a crucial role in shaping music trends, driving streams,....
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An increasing number of streaming services are integrating spatial audio tracks, granting more users the ability to enjoy such stunning....
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Every day, we witness how it sparks joy and self-expression in our students. But we’re also curious about the new....
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Unlike traditional marketing, consumer generated content fosters trust, social proof, and community—making it the ultimate tool for brand engagement and....
Music marketing is not solely about live concerts and festivals anymore. Brands are creating music campaigns that encourage both offline....
Sonic branding, or a brand’s unique sound identity, is a transformative tool that enhances brand loyalty and strengthens long-term consumer....
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As we navigate through 2025, several key trends are shaping the future of music marketing, offering innovative avenues for artists....
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Organizations like IPRS (India), PRS (UK), ASCAP/BMI (US), and others are responsible for collecting and distributing performance royalties from radio,....
Valentine's Day has become a goldmine for the entertainment and advertisement industries to capitalise on and sell their products. Be....
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Today’s audience craves deeper engagement with their content. Whether it’s music, movies, or video games, consumers want to feel part....
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From sustainability to global expansion, the future of music festivals is as dynamic as it is promising.
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Leading platforms like Spotify, Apple Music, and Amazon Music have seen exponential growth in their user base, surpassing a collective....
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The soundtrack was a revelation, introducing a fresh soundscape that combined Indian classical music with contemporary elements like synthesizers and....
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I’ve witnessed firsthand how technology has transformed the entire experience over the past two decades, not just for organizers and....
They have become experience centres with an audience that has global exposure and disposable income. As the entertainment landscape in....
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In 2024, café mini-concerts gained momentum as an accessible, community-driven solution to the challenges posed by large-scale events.