Business

Uli Behringer Addresses 'The Haters' Head-on!

By Loudest Team
February 20, 2020
Uli Behringer Addresses 'The Haters' Head-on!

Uli Behringer, the founder of controversial synth and audio firm Behringer, took to social media to issue a vociferous defence of the company's vision and strategy.

The Facebook statement, addressed to 'some of the "haters"', tackles several issues head-on, and it seems Uli is tired of the endless controversy surrounding the firm's releases. 

Mainly, he talks about cloning classic synths and undercutting competitors.

"There is not one magazine, forum or thread where we don't get criticized or even attacked," the statement addresses. "We understand that not everyone likes us or me, and that's perfectly fine. 

"However, we also see constructive criticism which we truly welcome as it's a great opportunity for us to learn and improve. In our vision, we only have two obligations - to relentlessly deliver what customers desire and to observe the law. We will always respect that people may have different opinions about what we should and shouldn't do; however, that's not an area we will ever engage in."

"Technology is free for everyone to use unless it's protected. That's exactly the reason why the law was designed the way it is, so it encourages competition - all for the benefit of you the customers and for society to progress."

"We also understand that we're controversial and we're perfectly fine with it as we continue to relentlessly push the envelope, while also challenging our competitors to deliver better quality and lower prices."

"Recently, we see more and more competitors join us in our mission, and we welcome everyone who believes in our vision. We're happy to collaborate with and also acquire businesses."

"We're immensely grateful for all the support we have been receiving over the past 30 years, and hence our complete loyalty belongs to our customers."

"We call it Customer Obsession. That's why our team and I are here and listen to our customers."

Related News

YouTube Expands 'Music AI Incubator' To Japan: Pioneering Collaboration In...

Their inaugural partner was Universal Music Group, which enlisted a steering group of artists and producers to guide the initiative's....

March 27, 2024

HYBE And Universal Music Group Strike Exclusive Deal To Amplify...

This strategic maneuver positions HYBE's current and upcoming artists to benefit from the expansive promotional reach of the world's largest....

March 27, 2024

Spotify Launches Video Learning Courses In Music, Creativity, And Business

These courses are easily accessible through a new icon on Spotify's mobile app home screen, as well as through search....

March 26, 2024

Ykone Agency Acquires Barcode, Solidifying Position In Indian Influencer Marketing

With this strategic move and by combining the strengths of both companies, YKONE has positioned itself as a worldwide leader....

March 20, 2024