Spotify Launches New Site to Sell Tickets to Live Music Events

To further diversify its revenue stream portfolio, Spotify has turned to another angle of the music business to generate income. Ticket sales.

The global streaming platform is best known for music streaming and its podcast business. Leveraging their user base, they now are aiming to be a one-stop shop for everything in the music industry, potentially pushing to cut out competitors in the ticket buying business such as Ticketmaster.

Spotify currently partners with Ticketmaster, See Tickets, and EventbriteEB +6.1% to sell tickets through its live events feed. In the section, you can buy tickets through a third party and browse nearby shows. The new site, known as Spotify Tickets, lets you buy them through Spotify itself.

In a statement to The Verge on the new model Spotify spokesperson, Carling Farley said: “At Spotify, we routinely test new products and ideas to improve our user experience. Some of those end up paving the path for our broader user experience and others serve only as important learnings,”

“Tickets.spotify.com is our latest test. We have no further news to share on future plans at this time.”

Spotify is not the only entity making a move into the ticket business. TikTok recently announced a partnership with Ticketmaster that will let users buy tickets to see certain musicians, and even the WWE, within the app. TikTok music has had a trademark filed for it in May also, which may reportedly see the social media platform aim to compete in its own way with AppleAAPL +1.9% Music, Tidal, and Spotify.