Music streaming giant
According to The
"Spotify is running a test in which it will help a small group of artists promote their existing third-party NFT offerings via their artist profiles," a company spokesperson said in a statement to
"We routinely conduct a number of tests in an effort to improve artist and fan experiences. Some of those tests end up paving the way for a broader experience and others serve only as an important learning."
Spotify did not immediately respond to The Verge's request for comment.
The report mentioned that Spotify will also give users the option to "See More", which directs them to the NFT's page on
It only shows a static image of the NFT in the app, not the full video.
It also does not include sound, which is kind of strange for a music streaming platform. Users can only listen to the NFT or see if it is a video or
According to Music Ally, Spotify will not collect a commission for any NFT sales made through the app and is just testing the integration.
The transaction, which is subject to regulatory approvals, is expected to close in the second half of 2025.
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