On the 12th of January, 2024, Linkfire took a significant step by renewing its partnership agreement to offer the Saas Marketing Platform to Universal Music Group on a global scale. As the largest record label worldwide, Universal Music Group has played a crucial and valued role in Linkfire's journey for the past nine years. This renewed commitment underscores the strength of their partnership, with the agreement set to extend its reach until December 31, 2024. The continuation of this collaboration marks a milestone in the enduring alliance between Linkfire and Universal Music Group.
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The partnership introduces expanded music and video catalogs, new subscription tiers, and an artist-centric royalty model to better reward musicians.
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