Business

Indian Superstar Diljit Dosanjh inks deal with Warner Music

By Loudest Team
March 10, 2022
Indian Superstar Diljit Dosanjh inks deal with Warner Music
Diljit Dosanjh, an India-based superstar actor, singer, songwriter, and television presenter nicknamed the ‘Super Singh of Punjab’, has partnered with Warner Music. This is the first time Dosanjh has signed a deal with a major record company, says Warner. Dosanjh will be working with Warner Music to amplify his global music career. Dosanjh has forthcoming singles with Canadian rapper Tory Lanez and the Tanzanian name Diamond Platnumz, who announced his own partnership with Warner Music last year. Dosanjh has recorded 13 studio albums to date, and his 2020 album G.O.A.T. was featured on Billboard’s Global Chart and went Top 20 in Canada. His latest track, Lover, has generated more than 68 million views on YouTube. The partnership is the latest move from Warner Music India, which launched two years ago, in March 2020, and is headed by ex-Sony executive Jay Mehta. The company recently struck a strategic partnership with India-based pop star Armaan Malik to launch a new label, Always Music Global, dedicated to homegrown talent. Diljit Dosanjh, said: “I’m delighted to be collaborating with Warner Music. “Together, we’ll take Indian music way beyond the usual diaspora audiences to the top of the global charts. “I’ve already started working with some of Warner Music’s artists from other countries and it’s proving an exhilarating creative process. “I’m just so proud to be playing my part in putting Indian music firmly on the global map.” Sonali Singh, Manager, added: “Diljit Dosanjh is a cultural phenomenon. “He has sold-out venues in the UK such as the SSE Arena, Wembley, the First Direct Arena in Leeds and the Birmingham Arena. “Diljit’s growth as a global artist has been unprecedented and we’re hopeful that this partnership with Warner Music India will take us one step closer to making Diljit a global music star.” Max Lousada, CEO, Warner Recorded Music, said: “Punjabi music has long been popular in India and it’s now igniting international interest. “You don’t get many bigger names in the genre than Diljit Dosanjh and with our creative expertise and global marketing network, we can help him reach new audiences worldwide and become a truly global name. “We’re really honoured to have Diljit sign to Warner Recorded Music.” Alfonso Perez-Soto, President, Emerging Markets, Warner Recorded Music, said: “Just signing this deal has been an exhilarating process. “From our first midnight meeting to pulling together two music videos in our first weekend of working together, Diljit brings a passion and creativity that draws you into his world. “We’ve already had our Indian, Canadian and Latin American teams working on his campaigns and our ambition for him is truly global.” ay Mehta, Managing Director, Warner Music India, said: “We’re excited to partner with the versatile and supremely talented Diljit Dosanjh. “He’s a true entertainer and has struck a chord with the audiences across the globe with both his acting and singing prowess – a true rarity. “His songs are already a rage with anybody who enjoys Punjabi music across the globe.” Diljit Dosanjh holds back emotion, says 'superstar honge apne ghar pe'  after he's asked about Bollywood experience | Bollywood - Hindustan Times

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