Vinay Kumar Guwalani Joins Saregama As SVP–Music Monetisation And Marketing

Saregama India has named Vinay Kumar Guwalani as its new Senior Vice President – Music Monetisation and Marketing, effective July 1, 2025. The strategic appointment signals the company’s continued focus on scaling its presence in the digital music economy and fortifying its artist-centric growth model.

Guwalani brings over 17 years of deep domain expertise in the music and entertainment industry, having led pivotal roles at industry stalwarts like Believe and Zee Music Company. An engineering graduate from WIEECT, Mumbai University, his professional journey reflects a blend of technical acumen and creative business leadership.

Most recently, Guwalani served as Director – Label & Artist Solutions at Believe, where he was a key driver of digital monetisation strategies, content partnerships, and artist-first initiatives. His portfolio spans music licensing, IP monetisation, artist relations, and strategic marketing,kills that are becoming increasingly vital as the music business evolves beyond traditional revenue models.

Saregama’s decision to onboard Guwalani comes at a time when the label is doubling down on innovation and expansion within India’s rapidly growing digital music landscape. His appointment is expected to play a crucial role in unlocking new monetisation pathways and deepening the label’s engagement with creators and consumers alike.With this move, Saregama reinforces its commitment to staying ahead in an industry being reshape by streaming, social media virality, and the shifting dynamics of music discovery and distribution.