Tata Play Partners With Spotify To Offer 4-Month Free Premium Trial

Tata Play has partnered with Spotify to offer eligible subscribers a complimentary four-month trial of Spotify Premium Standard.

The offer, available to Tata Play Binge subscribers from August 17, will subsequently be extended to the Tata Play Mobile App. It is open to users who are new to Spotify Premium and can be redeemed through a promotional code on Tata Play’s platforms. Once activated, the subscription can be accessed across compatible devices.

Spotify Premium Standard provides an ad-free listening experience, audio quality of up to 320kbps, offline listening, unlimited skips and access to more than 100 million songs and seven million podcast titles.

Pallavi Puri, Chief Commercial and Content Officer, Tata Play, said the partnership combines Tata Play’s household reach with Spotify’s audio platform to offer consumers a more personalised entertainment experience while expanding engagement for both brands.

Rami Jamal, Head of Partnerships, Spotify, South Asia, Middle East and Africa, said the collaboration will bring Spotify Premium to Tata Play’s extensive subscriber base, giving consumers access to music without ads or interruptions and with high-quality audio.

The partnership further strengthens Tata Play’s entertainment ecosystem, which already includes television and OTT aggregation services.