Spotify Launches Premium Rewards In India With Brand Offers And Exclusive Music Events

Spotify has introduced Premium Rewards in India, a limited-period initiative designed to add lifestyle benefits to its Premium subscription. The programme combines discounts from leading consumer brands with exclusive music experiences, broadening the value of Spotify Premium beyond ad-free music streaming.

Through the new offering, Premium subscribers can access special deals from brands such as MakeMyTrip, Nykaa, Tira, AJIO Luxe, Gully Labs and Airbnb. Members will also receive opportunities to attend invite-only concerts, intimate listening sessions and other exclusive music-led events.

The launch reflects Spotify's strategy to evolve its Premium subscription into a membership ecosystem that blends entertainment with lifestyle experiences. The company said it will continue expanding the programme with additional brand partnerships and subscriber benefits over time.

Speaking on the launch, Shipra Srivastava, Head of Marketing, Spotify India, said Spotify Premium has always been focused on delivering a seamless listening experience through features such as ad-free playback and offline access. She added that Premium Rewards extends that value beyond the app by connecting subscribers with brands and experiences that complement their everyday lives.

The programme is available to all Spotify Premium subscribers in India via a dedicated microsite, where users can browse and redeem available offers.

Spotify is also continuing its promotional pricing for Premium plans. The Standard Premium plan is currently available at an introductory price of Rs 139 for the first two months, after which it renews at Rs 139 per month. The Student plan is priced at Rs 69 for the first two months, followed by ?69 per month for eligible verified students.

For families, Spotify offers a Platinum plan at Rs 299 per month, supporting up to three accounts at the same address. The plan includes lossless audio, AI-powered features such as a personal AI DJ and AI playlist creation, along with compatibility with DJ software.

The introduction of Premium Rewards comes as streaming platforms increasingly seek to strengthen subscriber loyalty by offering value beyond content. By integrating shopping, travel and live music benefits into its subscription, Spotify aims to create a more compelling membership experience for its Premium users.