Pokémon has joined forces with India’s leading rapper and pop sensation, Badshah, to launch India’s first-ever Pokémon music video, "Imma Be Your Pokémon." This groundbreaking collaboration brings together Pikachu, Jigglypuff, and other beloved Pokémon, dancing to Badshah’s signature beats and electrifying rhythms.
The high-energy music video, packed with vibrant visuals and dynamic Pokémon animations, is a treat for fans and aims to bring Pokémon closer to Indian audiences through two universal languages—music and dance. Featuring a catchy tune and an addictive hook step, the video is poised to become the next viral party anthem in India.
Badshah x Pokémon – A Dream Collaboration
Recognized as one of India’s most celebrated artists, Badshah’s music resonates deeply with young audiences, making him the perfect partner for this exciting collaboration. His involvement in the project helps introduce Pokémon to a new generation while strengthening its appeal among long-time fans.
Expressing his excitement, Badshah shared,”I’ve loved watching Pokémon, and like millions of fans worldwide, I was always captivated by its world of adventure, friendship, and determination. Being able to collaborate with such an iconic global brand is truly a dream come true. ‘Imma Be Your Pokémon’ is a song about friendship and commitment—the unbreakable bond between Pokémon and their trainers. It’s about standing by your loved ones through thick and thin and making the impossible possible together. I can’t wait for fans to vibe with this song and share it with their loved ones."
A Cinematic Pokémon Experience with Universal Music India
The music video, produced by Universal Music India, blends Pokémon’s adventure-filled universe with the vibrant energy of Indian pop culture. Speaking about the collaboration, Preeti Nayyar, Senior Vice President & Business Head - New Business & Brand Partnerships, Universal Music India & South Asia, stated,”This collaboration with Pokémon highlights the power of music as a universal connector. With Badshah’s immense influence and Pokémon’s global fanbase, this project is set to create waves not just in India but across the world."
Pokémon Expands Its Reach in India
Pokémon has been actively growing its footprint in India, and this music video is a strategic move to reach a diverse audience. By leveraging the universal appeal of music and dance, Pokémon is strengthening its connection with existing fans while attracting new generations of Indian audiences.
Susumu Fukunaga, Corporate Officer, The Pokémon Company, commented,”We are delighted to partner with Badshah, whose music captivates audiences and connects with the youth. While fans enjoy the song, we also hope they pay attention to each Pokémon’s unique expressions and movements in the video. ‘Imma Be Your Pokémon’ is a celebration of joy, dance, and the timeless love for Pokémon."
With its infectious rhythm, stunning visuals, and Bollywood-style dance moves, this music video is a game-changer in the entertainment industry—blending music, pop culture, and animation to create an unforgettable experience.
This groundbreaking collaboration brings together Pikachu, Jigglypuff, and other beloved Pokémon, dancing to Badshah’s signature beats and electrifying rhythms.
January 31, 2025