Hyundai Motor India And UMG For Brands Unveil Season Finale Of Hyundai Spotlight With ‘Mainu Sab Mileya’

Hyundai Motor India, in collaboration with Universal Music Group for Brands (UMGB), has launched the season finale of its music-led cultural platform Hyundai Spotlight with the release of Mainu Sab Mileya, an original romantic track by singer-composer Akhil Sachdeva and emerging artist Shambhavi Thakur.

The new single marks the culmination of a season that has positioned Hyundai Spotlight as a branded content initiative blending music, culture and storytelling. The platform has delivered five collaborations this season, collectively garnering nearly 65 million views, according to the company.

Akhil Sachdeva, known for chart-topping tracks such as Humsafar (Badrinath Ki Dulhania), Tera Ban Jaunga (Kabir Singh) and Channa Ve (Bhoot), brings his signature emotive style to the project. Joining him is Shambhavi Thakur, a singer-composer who has built her presence across independent music and digital platforms and recently made her Bollywood playback debut alongside Shreya Ghoshal and Mithoon.

Mainu Sab Mileya is positioned as a contemporary romantic ballad centered on emotional intimacy and the quiet assurance of love. Rather than grand declarations, the track foregrounds vulnerability and togetherness , aligning with Hyundai Spotlight’s narrative of shared journeys and authentic voices within India’s evolving music ecosystem.

Speaking about the collaboration, Akhil Sachdeva said, “Hyundai Spotlight is a space that truly respects the artist and the process. The collaboration allowed us to focus on emotion, honesty and storytelling without compromise. Being part of a platform that values music as culture, not just content, made this journey especially meaningful.”

Virat Khullar, Head of Marketing at Hyundai Motor India, described the initiative as an extension of the brand’s cultural engagement strategy. “Hyundai Spotlight has grown into a powerful cultural platform that celebrates authentic artistic voices and meaningful storytelling. With five collaborations and nearly 65 million views, the platform continues to blend music, culture and mobility. The seamless integration of Hyundai cars across music videos and promotional narratives reinforces our belief that mobility is about shared journeys and emotions,” he said.

Preeti Nayyar, SVP and Business Head India and South Asia at Universal Music Group for Brands, added, “Hyundai Spotlight has been envisioned as a platform where brands become meaningful participants in culture, not just sponsors of content. Each collaboration this season has been rooted in credibility and creative intent, bringing together artists and stories that genuinely resonate with audiences.”

With the release of Mainu Sab Mileya, Hyundai Spotlight closes its current season, underscoring a broader trend of brands investing in original music IP to build cultural relevance. As branded entertainment continues to evolve, the platform reflects Hyundai’s ongoing effort to position itself at the intersection of music, storytelling and contemporary Indian identity.