boAt Partners With Instamart For Valentine’s Day Campaign Featuring Ismeet Kohli And Gursimran Khamba

India’s leading audio and wearable brand boAt has teamed up with Instamart for a special Valentine’s Day campaign aimed at redefining the idea of gifting this season. The collaboration brings together quick-commerce convenience and smart wearable technology, spotlighting the boAt Chrome Iris smartwatch as a thoughtful alternative to conventional presents.

Fronted by new-age comedians and influencers Ismeet Kohli and Gursimran Khamba, the campaign playfully challenges the long-held notion that Valentine’s Day is only about flowers, chocolates, and traditionally “pretty” gifts. Instead, it encourages consumers to think beyond aesthetics and choose gifts that are both stylish and functional.

Through humour-led storytelling, the campaign positions the boAt Chrome Iris smartwatch as a modern-day Valentine’s essential , combining design, health tracking, and smart features , while reinforcing the idea that meaningful gifting lies in practicality as much as presentation.

By partnering with Instamart, boAt also taps into the growing quick-commerce ecosystem, making last-minute yet thoughtful gifting easier for consumers. The campaign aligns with both brands’ focus on convenience, relatability, and youth-driven digital engagement.

With this initiative, boAt continues to strengthen its positioning in the lifestyle wearable segment, while Instamart expands its role as a go-to platform for occasion-led shopping moments.