Hoopr Integrates With Adobe Express To Bring Licensed Music To 12 Million Indian Creators

India’s leading music licensing platform, Hoopr, has announced a strategic integration with Adobe Express, marking a significant milestone in its mission to mainstream ethical, rights-compliant music usage for creators at scale.

The partnership comes at a time when India is one of Adobe’s top three global growth markets. Of Adobe Express’s estimated 100 million global users, India is expected to contribute around 12 million, making the market critical for creator adoption. The integration embeds Hoopr’s curated, fully licensed music catalogue directly into Adobe Express, giving creators instant access to over 300 rights-cleared tracks for videos and visual content,without additional costs or licensing friction.

Through the pre-built Hoopr plugin, creators can now soundtrack content in a single click while ensuring compliance across platforms like YouTube and Instagram. For those seeking a wider premium library, the integration allows seamless navigation to Hoopr’s platform, where tracks can be discovered and licensed in just a few clicks.

Gaurav Dagaonkar, Co-Founder & CEO of Hoopr, highlighted the significance of the move: “Copyright compliance cannot be an afterthought,it must be embedded into the creation experience itself. Our integration with Adobe Express brings rights clarity, usage boundaries, and transparent royalty accountability directly into the workflow, supporting over 400,000 creators and 200+ brands.”

Meghna Mittal, Co-Founder & CRO, added: “By integrating culturally relevant, fully licensed music into a widely used platform like Adobe Express, we are enabling the creator economy to scale responsibly. This approach protects creators from takedowns, allows platforms to operate compliantly, and ensures fair, auditable revenue streams for artists and rights holders.”

The integration also addresses structural challenges in the digital ecosystem, where legacy copyright frameworks struggle to keep up with the speed of short-form video and real-time content creation. By embedding licensing directly at the point of creation, Hoopr offers platforms and creators a solution that combines compliance, transparency, and ethical monetisation.

With a growing international presence and a roster of Indian and global labels, Hoopr enables cross-border music usage, allowing Indian artists to monetise globally while giving international artists access to India’s rapidly expanding creator base.

The Adobe Express partnership is a key milestone in Hoopr’s broader vision to build infrastructure that allows music to move as fast as content,legally, transparently, and with fair compensation at every step.