‘Defined By Kindness And Conviction’: Devraj Sanyal On Lucian Grainge’s Billboard No.1 Spot

Universal Music India Chairman & CEO Devraj Sanyal has paid a glowing tribute to Universal Music Group’s global chief Sir Lucian Grainge after the music executive was ranked No.1 on Billboard’s Power 100 list, once again cementing his position as the most influential figure in the global music business.

In a heartfelt LinkedIn post, Sanyal moved beyond industry accolades to spotlight what he described as the values and humanity that truly set Grainge apart. “I admire, adore and apotheosize this guy… not just because the world calls him number one, but because I know the man behind the legend,” Sanyal wrote, underlining that Grainge’s leadership extends far beyond commercial dominance.

Sanyal described Grainge as “bold, brave, and endlessly courageous,” noting that his career stands as a reminder that great business leadership is rooted in the willingness to do things differently and to do them right. According to Sanyal, Grainge’s success is not driven by authority or power alone, but by a rare combination of kindness, compassion, and a long-term vision for the future of music.

“What sets him apart isn’t power, it’s kindness; not dominance, but compassion paired with a long, patient view of the future,” Sanyal said, adding that Grainge leads with conviction while listening deeply,an increasingly rare balance in today’s high-pressure corporate landscape.

Crucially for the Indian and South Asian music ecosystem, Sanyal highlighted Grainge’s deep and genuine commitment to artists from the region. He credited the Universal Music Group chief’s enduring love for South Asian music and creators as a defining reason for his personal admiration. “Above all, his deep, genuine love for South Asian music and artists is what makes him my hero,” Sanyal wrote, referring to Grainge as the person in music he respects more than anyone else globally.

Grainge’s No.1 ranking on Billboard’s Power 100 comes at a time when the global music industry is navigating rapid changes,from streaming economics and AI to emerging markets playing a more central role in growth. Under his leadership, UMG has significantly expanded its footprint in markets like India, Africa and the Middle East, placing local repertoire and long-term artist development at the centre of its global strategy.

Sanyal’s tribute has resonated across the music community, offering a rare, personal glimpse into the leadership philosophy behind one of the industry’s most powerful institutions and reinforcing why Lucian Grainge continues to be seen not just as a business titan, but as a steward of music culture worldwide.