Bisleri Partners With Keinemusik For Premium Mumbai Showcase
Held at Mahalaxmi Racecourse, the event marked Keinemusik’s India debut with performances by Adam Port, &ME, and Rampa
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Bisleri International partnered with global electronic music collective Keinemusik for a high-profile music event held in Mumbai on March 27, 2026.
Hosted at the Mahalaxmi Racecourse, the showcase marked Keinemusik’s India debut, featuring performances by key members including Adam Port, &ME, and Rampa.
The collaboration positioned Bisleri at the intersection of premium lifestyle and contemporary culture, with curated on-ground activations such as hydration zones and branded touchpoints integrated into the live experience.
Through the association, the brand aimed to enhance audience comfort while reinforcing its presence in high-energy cultural spaces, aligning hydration with immersive, experience-led events.
The partnership reflects a broader strategy by Bisleri to engage with global cultural platforms and embed itself within India’s evolving live entertainment ecosystem.