Billboard Launches In India In Partnership With Other Side Ventures, Led By Priyanka Khimani

Billboard, in partnership with Other Side Ventures Pvt. Ltd., has announced the launch of Billboard India, marking its entry into one of the world’s fastest-growing music markets. The platform aims to celebrate India’s diverse musical landscape and showcase its talent on a global stage.

Set to go live in early 2026, Billboard India will introduce a wide range of offerings including Billboard’s iconic charts, curated lists, music awards, multi-format editorial content, artist interviews, biographies, merchandise, and exclusive events. The initiative will spotlight the linguistic and cultural diversity of India’s vibrant music industry while serving as a bridge between local creativity and global recognition.

Featuring artists and music from across the Indian diaspora, Billboard India will represent the full spectrum of the country’s music ecosystem, from the dominance of film soundtracks to the explosive rise of independent artists and India’s growing influence on global streaming charts.

Priyanka Khimani, media advisor and driving force behind Other Side Ventures, played a key role in bringing Billboard to India. “It will be refreshing for India to have one unifying voice to measure and highlight all the incredible growth and success our music industry is experiencing right now,” said Khimani. “The vision is for Billboard India to be a world-class experience for the consumer, powered by data and creativity, that celebrates talent and achievements while fostering pride and prestige.”

Mike Van, CEO of Billboard, added, “India’s music scene is one of the most dynamic and culturally rich in the world. With the launch of Billboard India, we’re thrilled to recognize the country’s extraordinary diversity of sounds and artists, while connecting India’s thriving music community to our global stage. This expansion marks an exciting new chapter in Billboard’s mission to celebrate musical excellence everywhere it’s found.”

The launch of Billboard India underscores the growing global recognition of Indian music and its creators. As the country’s music economy continues to surge through streaming and cross-cultural collaborations, Billboard India is poised to become a definitive platform for chart rankings, music journalism, and cultural storytelling—bridging India’s creative voices with the world.