Badshah Launches New Label ‘Pentertainment 0075’ With Universal Music India

India’s rap sensation Badshah has officially launched his own music label, Pentertainment 0075, in collaboration with Universal Music India. This marks a major milestone in his career as he aims to discover and promote emerging artists while redefining music across genres.

Pentertainment 0075: A Fusion of Artistry and Entertainment

The name Pentertainment 0075 is a combination of “Pen” and “Entertainment”, symbolizing Badshah’s creative expression and the joy his music brings to audiences worldwide. The decision to start his own label comes after a hugely successful career that has seen him deliver chart-topping hits across Bollywood, independent music, and hip-hop.

A New Platform for Global Music Collaboration

Pentertainment 0075 is set to collaborate with up-and-coming artists from around the world, with an initial focus on hip-hop before expanding into multiple genres. The label’s first single, "Dear Aditya", premiered earlier this month on Badshah’s official YouTube channel, marking the beginning of an exciting journey.

Sharing his vision, Badshah stated,"This is about me getting back to my roots after traveling the world on my musical journey. It’s time to create music that resonates, reinvent genres, and give deserving artists a platform. Pentertainment 0075 was born from this need, and I couldn’t have asked for a better partner than Universal Music India to support me in this journey."

Universal Music India Backs Badshah’s Vision

Universal Music India has been Badshah’s long-time partner, supporting his career through an exclusive global deal signed in 2021. The company also strengthened its foothold in India’s music industry by acquiring a majority stake in TM Ventures in 2022, which manages Badshah and other top artists.

Speaking on the launch of Pentertainment 0075, Devraj Sanyal, Chairman & CEO, India & South Asia; SVP Strategy, AMEA at Universal Music Group, praised Badshah’s global influence,"Badshah is an artist whose reach resonates globally. He has consistently delivered chartbusters that have become cultural anthems. We are proud to partner with him as he embarks on this exciting new chapter with Pentertainment 0075."

Adding to this, Sanujeet Bhujabal, Managing Director, India & South Asia at Universal Music Group, highlighted the significance of this launch,"This is an important strategic move for Universal Music India and a milestone for one of the most culturally relevant artists of our time. Badshah has built a legacy, and with Pentertainment 0075, he is set to create another—this time with artistry at the forefront."

Shaping the Future of India’s Independent Music Scene

With Pentertainment 0075, Badshah is taking a bold step in reshaping India’s music landscape. His focus on mentoring and promoting emerging talent, backed by Universal Music India’s global expertise, positions him as both an innovative artist and a visionary entrepreneur.

As Indian hip-hop and independent music continue to gain worldwide recognition, Pentertainment 0075 is set to play a pivotal role in discovering fresh talent and bringing diverse sounds to a global audience.