Admatazz Partners With BrandMusiq To Revolutionize Sonic Branding In Digital Content

Admatazz, an independent creative group known for its media- and technology-led approach, has announced a strategic partnership with BrandMusiq, India’s pioneering sonic branding agency, to embed distinctive sound identities into daily digital content. The collaboration aims to help brands move beyond generic stock music and adopt audio assets that drive stronger recall in increasingly crowded digital environments.

BrandMusiq,credited with coining the term MOGO®? (musical logo),has created sonic identities for leading Indian and global brands including HDFC Bank, Air India Express, Amazon Pay, Asian Paints, Zomato, Kraft Heinz (SE Asia), Income Insurance (Singapore), Mastercard (Global) and 7UP (Global).

With global examples such as Netflix’s “Tudum” and McDonald’s “I’m Lovin’ It” proving that sonic cues often outperform visual elements in brand recall, the partnership between Admatazz and BrandMusiq aims to address a longstanding gap: while brands invest in sonic assets for big-ticket films and ATL campaigns, day-to-day digital content continues to rely on non-ownable stock audio, weakening long-term distinctiveness.

The partnership will enable Admatazz to integrate BrandMusiq’s sonic expertise directly into its digital-first content systems. This includes replacing generic background tracks with emotionally intelligent, brand-owned MOGOs®? crafted for high-volume formats such as reels, shorts, static-to-motion posts, performance creatives and creator-led content.

The collaboration introduces three core capabilities:

• Social-First Sonic Libraries:

Custom banks of short-form sonic elements, including transitions, sound beds and micro-MOGOs®?,designed specifically for social media and performance marketing formats.

• Brand Experience Sound Libraries:

Curated sonic elements for offline brand moments, from retail and events to HR communication, IVR systems, podcasts and product demos,ensuring consistency across physical and digital touchpoints.

• Evidence-Led Distinctiveness:

Aligned with Admatazz’s scientific, data-backed approach to marketing, these sonic assets aim to boost mental availability, fluent encoding and audio-led recall while reducing reliance on stock music.

“This partnership bridges a critical gap in the way brands use sound,” said Yash Chandiramani, Founder & Chief Strategist at Admatazz. “Distinctiveness is built on consistent brand assets, and audio enters memory faster than visuals. By bringing BrandMusiq’s sonic intelligence into everyday digital content, we can help brands sound unmistakably themselves across every reel, ad and micro-format.”

Rajeev Raja, Founder & Soundsmith at BrandMusiq, said the collaboration is a natural extension of the company’s mission.“We’ve spent years creating iconic sonic identities for leading brands, but their true power emerges only when applied consistently and at scale. Admatazz’s scientific approach makes them the ideal partner to take sonic branding beyond big campaigns and into daily ‘earpoints.’”

With this partnership, Admatazz strengthens its position in distinctiveness-led marketing, enabling brands to build memory structures not just visually but sonically,across the platforms and formats where consumers spend the most time.