In her latest interview with Loudest.in, she opens up about her musical journey and her newest track “Naal Nachna,” which is currently trending across platforms
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Afsana Khan is a powerhouse Punjabi singer known for her emotionally charged vocals and a string of memorable hits including “Titliaan” and “Dhakka.” Rising to prominence through Voice of Punjab and later winning hearts on Bigg Boss 15, she continues to expand her musical footprint.
Her recent track “Naal Nachna” from the film Dhurandhar, which has gone viral with over 12 million Instagram trends, further highlights her strong connect with today’s audiences.
In her latest interview with Loudest.in, she opens up about her musical journey and her newest track “Naal Nachna,” which is currently trending across platforms.
Here edited excerpts:
Naal Nachna crossing 12 million Instagram trends reflects the rise of short-form discovery. How do you define success today,virality, streams, live demand, or long-term recall?
Virality definitely opens the door today, but for me success is layered. Instagram trends show instant connection, streams show staying power, and live demand shows real love. The biggest win is when people recognise your voice years later and not just the hook of one song. Naal Nachna crossing 12 million trends is special, but what matters more is that audiences now actively look for my beyond that one moment.
When a song becomes an Instagram-first hit, how do you and your team extend that momentum beyond social media?
When a song takes off digitally, timing becomes everything. We extend the life of the song through performances, reels with creators, and live shows where fans want to hear it in person. Brand conversations also change because they want artists who are culturally visible, not just charting. But the idea is never to overdo it,the focus stays on keeping the song authentic and letting the audience drive the journey.
With Punjabi and regional gaining global traction, how is this changing the commercial value and positioning of regional artists in mainstream cinema?
Regional is no longer ‘regional’,it’s global. Punjabi songs today travel without language barriers, and that’s changing how value is seen. Artists are more aware of their rights, pricing is becoming more reflective of reach, and mainstream cinema is recognising that regional voices bring freshness and credibility. It’s a good time, but it also means artists need to be informed and intentional about the business side.
Do viral numbers influence your future project choices, from films to independent releases and collaborations?
Numbers give confidence, but they don’t decide my . A viral song can’t become the only filter for choosing projects. I still ask,does this song move me, does it my voice, and does it add something new to my journey? Virality should support creativity, not replace it. I want every project to feel honest, whether it’s a film song or an independent release.
What advice would you give emerging singers on building a lasting career beyond one viral hit?
Don’t chase virality,chase your voice. A viral hit can introduce you to the world, but consistency, discipline, and emotional honesty keep you there. Learn the business, respect your craft, and be patient with your growth. Most importantly, don’t let one song define you. Build a catalogue, build relationships, and let people fall in love with you, not just one reel.