The company entered into a definitive agreement to acquire Findaway in November 2021. The terms of the transaction were not disclosed.
Spotify says that Findaway’s technology will help it compete in “the rapidly growing audiobooks industry with substantial market opportunity”:
SPOT notes that the audiobooks market “is expected to grow from $3.3 billion to $15 billion by 2027”.
Spotify says that Findaway offers the “largest catalog” of distributed audiobook titles.The latter company, according to Spotify, also offers “technology tools that independent authors can use to publish and distribute their stories to new audiences”.Spotify adds that it plans “on accelerating the growth of these tools, with the goal of scaling and expanding the audiobooks market overall”.
In the media statement announcing the closing of the deal, Spotify says that Findaway’s technology infrastructure will enable it “to quickly scale its audiobook catalog”.
This week, Spotify also announced that it’s buying London-based Sonantic, an AI voice platform that claims to be able to create “compelling, nuanced, and stunningly realistic voices from text”.
Speaking at the Spotify Investor Day, the company’s CEO, Daniel Ek, said: “We believe that audiobooks, in their many different forms, will be a massive opportunity.”
Added Spotify’s Global Head of Audiobooks, Nir Zicherman, in his 2022 Investor Day presentation: “We believe this presents a unique opportunity to introduce music and podcast listeners around the world to audiobooks and drastically expand that market.”
Spotify also announced the initial slate of podcasters that will be spotlighted with the RADAR programme.
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