Spotify Acquires two Podcasts firms, Podsights and Chartable

Spotify has made two more podcast-related acquisitions, announcing Wednesday (February 16) that it’s bought Podsights and Chartable.

Podsights is a podcast advertising measurement service, and Chartable is a podcast analytics platform.

With the acquisition of Podsights, Spotify says that it will “be able to help advertisers understand how podcast ads drive actions that matter to their businesses”.

Over time, SPOT adds that it plans to extend these measurement capabilities beyond podcasts to “the full scope of the Spotify platform”, including audio ads within music, video ads, and display ads.

With the acquisition of Chartable, Spotify says that it will be enhancing Megaphone’s suite of tools with the integration of Chartable’s audience insights and promotional tools.

Spotify acquired Megaphone, a podcast advertising and publishing platform, for a reported $235 million in November 2020.

The new acquisitions mark the latest deals struck as part of Spotify’s billion dollar podcast strategy.

SPOT also acquired Australia-based podcast technology platform, Whooshkaa in December.

Other podcast companies acquired by Spotify include the likes of Gimlet Media and Anchor, for $343 million, back in February 2019, as well as Parcast, The Ringer and Anchor FM.

At the end of Q4 2021, Spotify had 3.6 million podcasts on the platform (up from 3.2 million at the end of Q3).